App Marketing by App Masters

AI-Powered Subscription Growth

Apr 5, 2025
Phil Carter, the Founder & CEO of Elemental Growth, shares his insights on the evolving landscape of AI in subscription services. He delves into how AI is revolutionizing consumer subscriptions, providing strategies for growth, pricing, and user retention. Phil discusses the Subscription Value Loop framework, illustrating its importance with real-world case studies. He also highlights the impact of AI on personalized user experiences and creative monetization strategies, making it a must-listen for indie developers and subscription business owners.
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INSIGHT

AI's Impact on Subscriptions

  • AI is creating new product opportunities and lowering software development costs.
  • This allows more personalized apps and increased competition.
INSIGHT

AI Apps' Profitability

  • AI apps are currently generating significant revenue, exceeding expectations.
  • Their retention rates are surprisingly higher than average, according to a RevenueCat report.
ADVICE

Creating Niche AI Apps

  • Identify existing popular activities or apps like Strava.
  • Enhance them with AI to create more specialized, niche products like 'Runner'.
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