App Marketing by App Masters How to Make Your App Idea a Success in 2025
Apr 12, 2025
Yash Gupta, Head of App Growth at App Masters, shares his expertise in mobile app performance and strategy. He discusses how to find and validate winning app ideas for 2025. Listeners will learn about common pitfalls to avoid, the impact of strategic keyword targeting, and the rise of AI applications. Yash dives into live app audits, revealing what's working across various categories like Fitness and Food. He also highlights cost-effective marketing strategies, including leveraging influencer campaigns for better visibility and engagement.
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Targeted ASO
- Focus ASO efforts on a few key terms rather than many generic ones.
- Pick 3-4 relevant keywords and optimize your app store listing around them.
AI App Profitability
- AI apps are currently very profitable, often exceeding typical revenue per install.
- Focus on solving specific user problems with AI, rather than creating generic chatbots.
Niche App Growth
- For niche apps like short film platforms, focus on targeted keywords and a clear growth strategy.
- ASO, organic social media, or paid ads can be effective channels, depending on resources and target audience.
