Yash Gupta

Yash Gupta, Head of App Growth at App Masters, shares his expertise in mobile app performance and strategy. He discusses how to find and validate winning app ideas for 2025. Listeners will learn about common pitfalls to avoid, the impact of strategic keyword targeting, and the rise of AI applications. Yash dives into live app audits, revealing what's working across various categories like Fitness and Food. He also highlights cost-effective marketing strategies, including leveraging influencer campaigns for better visibility and engagement.

Yash Gupta, Performance, Strategy & Growth Lead at App Masters, shares his expertise on transforming app ideas into success stories. He reveals secrets behind profitable and scalable app concepts while highlighting common pitfalls to avoid. The conversation dives into live app audits across various categories, showcasing effective growth strategies and the essential role of app store optimization (ASO). With entertaining elements like a dad joke contest, Gupta provides actionable insights to help developers stand out in a competitive market.

Yash Gupta, Lead App Growth expert at App Masters, shares ASO and ASA tricks on a budget, including keyword strategies, screenshot marketing copies, and moving keywords for visibility. Tips on long-tail keywords, subtitles, and ASA Basic. Also discusses optimizing for iPad, indie game advertising, and budget-friendly marketing strategies.