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App Marketing by App Masters
ASO and ASA Tricks on a Budget
Apr 1, 2024
Yash Gupta, Lead App Growth expert at App Masters, shares ASO and ASA tricks on a budget, including keyword strategies, screenshot marketing copies, and moving keywords for visibility. Tips on long-tail keywords, subtitles, and ASA Basic. Also discusses optimizing for iPad, indie game advertising, and budget-friendly marketing strategies.
01:38:52
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Quick takeaways
- Implement long tail keywords for better app ranking and niche market targeting.
- Utilize main keyword in title without subtitle to boost visibility for new or struggling apps.
Deep dives
Incorporating Long Tail Keywords for Better App Ranking
In order to improve app ranking, focusing on long tail keywords can be beneficial. Long tail keywords are often overlooked by competitors, making it easier to rank for them. By including long tail keywords in the title and subtitle, you increase the chances of ranking higher. These keywords can lead to more specific searches and attract users interested in your product.
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