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15min chapter
ASO and ASA Tricks on a Budget
App Marketing by App Masters
Optimizing App Performance and Apple Search Ads for iPad
The chapter emphasizes the importance of optimizing app performance on iPhone and iPad platforms, with a focus on using iPad keywords to improve rankings. It details a successful case study of running Apple search ads solely targeting iPad, leading to top rankings and high downloads. The discussion includes advice on optimizing keyword usage and utilizing Apple Search ads Basic for cost-effective sales growth.
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AI-powered
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode