3min chapter

App Marketing by App Masters cover image

ASO and ASA Tricks on a Budget

App Marketing by App Masters

CHAPTER

Insights on TTR, FxCPT, and CPA in Apple Search Ads

Exploring the impact of TTR, FxCPT, and CPA on Apple Search Ads, highlighting the significance of a good TTR for targeted keywords. Insights on how including search ad keywords in the app description can boost TTR, with examples illustrating the correlation between well-optimized keywords and high TTR.

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