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ASO and ASA Tricks on a Budget

App Marketing by App Masters

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Insights on TTR, FxCPT, and CPA in Apple Search Ads

Exploring the impact of TTR, FxCPT, and CPA on Apple Search Ads, highlighting the significance of a good TTR for targeted keywords. Insights on how including search ad keywords in the app description can boost TTR, with examples illustrating the correlation between well-optimized keywords and high TTR.

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