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18min chapter
ASO and ASA Tricks on a Budget
App Marketing by App Masters
Maximizing App Visibility Through Strategic Keyword Research and Optimization
This chapter delves into the importance of keyword research for app development, emphasizing updating keywords regularly to improve rankings and conversion rates. Strategies discussed include showcasing paywalls strategically, optimizing metadata with relevant keywords, and leveraging long tail keywords for increased app visibility. The speakers also touch on app store optimization best practices, influencer marketing for niche apps, and tracking key in-app events for optimization.
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Discover
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Listen to the best highlights from the podcasts you love and dive into the full episode