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21min chapter
ASO and ASA Tricks on a Budget
App Marketing by App Masters
Optimizing App Promotion Strategies on a Budget
The chapter provides advice on when to modify keywords or run ads for a new iOS app, emphasizing waiting to observe keyword performance and using MMPs or custom product pages for Apple Search Ads. Tips on continuous optimization, keyword selection, and the impact of not using subtitles for app titles are discussed, along with strategies for ASO and ASA on a budget. Insights on crafting effective marketing copies, optimizing app screenshots, and the use of videos for app promotion are also highlighted.
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Discover
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