App Marketing by App Masters

AI-Powered Subscription Growth

Apr 5, 2025

Phil Carter, Founder & CEO of Elemental Growth and host of the Subversive podcast, discusses the seismic shifts AI is causing in the subscription market. He explains the subscription value loop framework and its impact on consumer behavior. Learn about practical strategies to enhance user retention and optimize pricing using AI. Carter also addresses the unique challenges indie developers face while thriving in an increasingly competitive landscape. Don't miss his insights on driving sustainable growth amid the transformative AI-driven environment!

59:42

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Episode guests

Phil Carter

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Episode notes

Podcast summary created with Snipd AI

Quick takeaways

AI is revolutionizing the consumer subscription landscape by reducing development costs while enhancing opportunities for hyper-personalized applications.

The Subscription Value Loop, focusing on value creation, delivery, and capture, is essential for maintaining growth and improving key metrics like customer lifetime value.

Efficient onboarding processes and market research, including competitive pricing strategies, are crucial for maximizing trial conversions and user retention in subscription apps.

Deep dives

Farewell to Firebase Dynamic Links

Firebase Dynamic Links will be retired on August 25th, 2025, marking the end of a nearly decade-long service that connected users seamlessly across platforms. This service played a crucial role in guiding users efficiently and preventing common errors like 404 pages. Its retirement serves as a reminder in the digital landscape that all technologies eventually have their life cycles. In its place, AirBridge DeepLinks is being presented as a simple, straightforward alternative that offers a no-code migration process, encouraging users to make the switch before the deadline.

Intro

2min

Navigating Subscription Growth in the AI Era

16min

Navigating Growth Challenges in Subscription Apps

2min

Optimizing Subscription Growth with AI

22min

Effective Market Research Strategies with AI Integration

2min

Navigating App Store Optimization and Monetization

13min

Light-hearted Farewell and Resources for App Growth

3min

In this podcast, we will explore how AI is transforming the consumer subscription ecosystem. Joining us is Phil Carter, Founder & CEO of Elemental Growth, a leading growth advisory firm helping subscription-based businesses scale.

With a background in venture capital, product leadership, and growth strategy, Phil has helped companies like Faire, Quizlet, and Ibotta build world-class products and accelerate revenue. As a venture advisor at NEA, an angel investor, and a growth instructor at Reforge, he brings a wealth of experience in optimizing subscription models.

We’ll also break down AI-driven growth strategies, the biggest opportunities and challenges for consumer and prosumer AI businesses, and how indie developers can leverage AI to maximize revenue, retention, and engagement.

You will discover:

✅ How AI is reshaping the consumer subscription industry

✅ Proven strategies to optimize growth, pricing, and retention using AI

✅ Key opportunities & challenges for consumer and prosumer AI businesses

Learn More about Phil Carter:

Website: https://www.philgcarter.com/

Podcast: https://open.spotify.com/show/029lVEQEcoCsPTluWun8Zq

Substack: https://philgcarter.substack.com/

Maven Course: https://maven.com/philcarter/consumer-subscription-growth

Work with us to grow your apps faster & cheaper: http://www.appmasters.com/

Get training, coaching, and community: ⁠https://appmastersacademy.com/

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