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App Marketing by App Masters

CHAPTER

Navigating App Store Optimization and Monetization

This chapter focuses on strategies for keyword selection in app store optimization, emphasizing the balance between competitive and high-traffic keywords. It explores monetization trends in the app subscription market, including pricing models and the importance of user onboarding. The discussion also covers effective advertising strategies, particularly the use of Apple Search Ads, while offering insights on user acquisition for indie developers.

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