App Marketing by App Masters
How to A/B Test App Icons on iOS
Apr 8, 2025
Justin Allen, indie developer and member of the App Masters community, joins to share insights on A/B testing app icons for iOS. He provides a developer-friendly guide covering Xcode setup and how to manage multiple icons effectively. Learn about optimizing app icon performance using Apple’s native tools, and why testing one variable at a time is crucial. Justin also discusses strategies for analyzing results and shares personal experiences to help boost your app store downloads!
14:23
Episode guests
AI Summary
AI Chapters
Episode notes
Podcast summary created with Snipd AI
Quick takeaways
- Utilizing structured A/B testing for app icons within Xcode and App Store Connect helps to enhance user engagement through data-driven decisions.
- Developers should act swiftly to migrate from Firebase Dynamic Links to alternatives like AirBridge DeepLinks before the August 2025 deadline.
Deep dives
Farewell to Firebase Dynamic Links
The retirement of Firebase Dynamic Links on August 25th, 2025, marks the end of a significant era for mobile app developers. For nearly a decade, this tool facilitated seamless user navigation across platforms, helping prevent user frustration by ensuring they didn’t encounter broken links. The discussion emphasizes the need for developers to migrate to alternatives like AirBridge DeepLinks, which promises a straightforward transition without extensive coding requirements. This shift encourages developers to act quickly due to the impending deadline, highlighting the importance of planning ahead in app development.
Remember Everything You Learn from Podcasts
Save insights instantly, chat with episodes, and build lasting knowledge - all powered by AI.
