App Icon A/B Testing in Xcode (Step-by-Step Tutorial) — Increase App Downloads with Better Icons!
Wondering how to A/B test your iOS app icons to see which one drives more downloads? In this video, we break down everything you need to know — from Xcode setup to App Store Connect to running a real A/B test for your app icon.
👨💻 Joining me is Justin Allen, indie developer and member of our community, who shares a developer-friendly guide to set up multiple app icons A/B test.
📲 Whether you're a marketer or a dev, this guide helps you:
✅ Set up multiple icons in Xcode
✅ Configure and name them correctly
✅ Submit your build for A/B testing
✅ Use Apple’s native tools to see which icon performs best
✅ Test icons even during pre-order!
This is the ultimate A/B testing tutorial for app icons—perfect for indie developers, app marketers, and anyone looking to boost their app store performance!
Learn more about Justin and his apps: https://logicalmagic.tech
Follow him: https://x.com/JJAllenTech
Work with us to grow your apps faster & cheaper: http://www.appmasters.com/
Get training, coaching, and community: https://appmastersacademy.com/
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