The SDM Show

Rob Cairns from Stunning Digital Marketing shares advice on ethically offboarding clients. The podcast episode focuses on providing ample notice, exceeding contractual obligations, and maintaining open communication. Cairns emphasizes offering support during the transition, like providing website backups and restoration instructions. He also discusses when it is not appropriate to recommend other professionals. The goal is to ensure a smooth and professional departure, even when ending a business relationship is necessary.

The podcast features a discussion between Rob Cairns and Spencer Foreman about business development, particularly within the WordPress ecosystem. They explore the challenges of WordPress, including security vulnerabilities and the overwhelming number of plugins, advocating for a curated approach. Foreman emphasizes the value of specialized services and trusted experts, drawing analogies to concierge services and curated experiences. The conversation also touches on the impact of AI, its potential benefits, and the emerging security risks. They stress the importance of genuine human connections, ethical business practices, and staying present in a technology-driven world. The speakers then consider future business approaches and methods. Ultimately, they share tips for building successful WordPress businesses, focusing on solving specific pain points and establishing direct relationships with customers.

The SDM podcast features Rob Cairns and Tim Nash discussing smartphone security. They examine risks, like lost devices and vulnerabilities in apps like WhatsApp, and debate Android versus iOS security. The conversation covers location tracking, the dangers of third-party apps, and the importance of keeping devices updated. They also touch on physical security measures like hardware keys and passcodes, and the ethics surrounding device access and data privacy. The podcast concludes with actionable tips for users to better secure their phones, emphasizing fewer apps and stronger passcodes.

Rob Cairns from Stunning Digital Marketing discusses the security risks associated with using link shorteners like bit.ly. He argues that these shortened links can conceal malicious websites, making it difficult for users to assess the safety of a link before clicking. Cairns shares his agency's policy of avoiding link shorteners due to these potential security concerns and the importance of trust in online interactions. He suggests exploring alternative methods for obtaining statistics without compromising user security. The podcast is a production of Stunning Digital Marketing and expresses appreciation for family members.

The podcast features Rob Cairns of Stunning Digital Marketing interviewing Todd Jones about the concept of "story gaps." Jones explains that story gaps are intentionally or unintentionally omitted details in a story that allow the audience to fill in the blanks using their own experiences. This technique, along with "neural coupling," helps create a connection between the storyteller and the audience. They discuss how this applies to various mediums, highlighting the importance of storytelling in business and personal branding. They touch upon vulnerability, authenticity, and the power of shared experiences in building connections. They suggest engaging in real-world interactions outside of work to promote connectedness.

The SDM Show podcast features Rob Cairns interviewing Onar Alili from OOPSpam about their 2024 spam report. The report analyzes 20 million spam samples, revealing SEO, political, and financial spam as top categories, with a significant portion targeting WordPress websites. They explored the rise of sophisticated spam tactics including the exploitation of AI, IoT devices, and crypto scams. They discussed the importance of multi-layered security solutions for websites, especially for small businesses often targeted due to lax security practices. OOPSpam utilizes data analysis and models, plus IP and email lists, to identify and filter spam, offering geo-restrictions and unlimited website plans. They also touched on emerging AI-driven threats such as voice scams, which is a growing and scary trend.

The SDM Show podcast features Rob Cairns interviewing Onar Alili from OOPSpam about their 2024 spam report. The report analyzes 20 million spam samples, revealing SEO, political, and financial spam as top categories, with a significant portion targeting WordPress websites. They explored the rise of sophisticated spam tactics including the exploitation of AI, IoT devices, and crypto scams. They discussed the importance of multi-layered security solutions for websites, especially for small businesses often targeted due to lax security practices. OOPSpam utilizes data analysis and models, plus IP and email lists, to identify and filter spam, offering geo-restrictions and unlimited website plans. They also touched on emerging AI-driven threats such as voice scams, which is a growing and scary trend.

Rob Cairns, from Stunning Digital Marketing, presents a podcast episode discussing the security risks associated with QR codes. He explains that security hinges on trust, questioning the reliability of QR code sources in public places. Cairns highlights the danger of users blindly scanning QR codes without verifying the destination URL, potentially leading them to malicious websites. Due to these vulnerabilities, he personally avoids using QR codes, suggesting caution, especially with publicly displayed ones susceptible to tampering. He believes openly displayed QR codes are a security risk and advises users to be careful.

The SDM podcast episode features a discussion between Rob Cairns and Bridget Willard about leveraging the reply button on social media as a powerful business development tool. Bridget emphasizes the importance of engaging with others' content to build relationships, increase visibility, and demonstrate humanity. They outline strategies for commenting authentically, offering valuable insights, and connecting with individuals in parallel industries. The conversation also shifts into related areas, underscoring the necessity of business development activities such as networking and niching down to find your market. Ultimately, they advocate for building genuine connections and providing value, which will then lead to increased business opportunities.

This podcast episode features a conversation between Rob Cairns and Tim Nash about recent WordPress plugin vulnerabilities. Tim, a WordPress security expert, discusses the challenges of managing numerous security alerts and the limitations of relying solely on automated vulnerability reports. He emphasizes the importance of proactive patching, a well-defined software stack, and the use of web application firewalls (WAFs) for robust website security. The discussion also highlights the risks associated with relying on free, often poorly configured, security plugins and the increasing speed at which vulnerabilities are exploited. Finally, they stress the importance of paying for professional security services to protect against these threats.