The SDM Show

A podcast interview with Corey Morris, author of "The Digital Marketing Success Plan," hosted by Rob Carns of Stunning Digital Marketing. The discussion centers on Morris's five-step "START" framework for digital marketing success, emphasizing strategy, tactics, application, review, and transformation. Both speakers also explore the impact of AI on digital marketing practices, the importance of website security and maintenance, and the need for businesses to adapt their marketing efforts in a constantly evolving digital landscape. The conversation underscores the value of ethical practices and strategic thinking over simply spending money on marketing, highlighting that not every client or tactic is a good fit.

This podcast episode from "The SDM Show" features a discussion between host Rob Cairns and guest Andrew Seidman, a co-founder at Digital Reach, an agency specializing in marketing automation. The conversation centers on Seidman's journey into marketing automation, highlighting the importance of operational and business understanding for marketers to effectively connect business needs with abstract technical solutions. They explore common challenges faced by companies, such as poor data management, lack of documentation, and disconnects between IT and marketing departments. Seidman emphasizes the CRM as a critical hub for data, the role of marketing automation tools as "action arms," and the value of clean, integrated data systems. The discussion also touches on the timeframes and costs associated with revamping data systems, the types of companies Digital Reach serves, and the significance of building trusted partnerships with clients.

The SDM Show" featuring host Rob Cairns and guest Todd Jones, focusing on the concept of frameworks within copywriting and business. Jones explains that frameworks offer flexible guidelines for writing, contrasting them with more rigid templates. The discussion highlights popular copywriting frameworks like AIDA (Attention, Interest, Desire, Action) and PASTOR (Problem, Agitate, Solution, Transformation, Offer, Response), emphasizing their utility in creating various types of content, from sales pages to blog posts. Furthermore, the conversation expands to the broader application of frameworks as systematized processes in business, suggesting that having a branded process fosters client trust and demonstrates expertise. Jones also mentions his own copywriting frameworks, available through his website, and encourages businesses to document and name their internal processes to enhance efficiency and professionalism.

The SDM Show podcast hosted by Rob Cairns, featuring guest Kira Shishkin who discusses his product called informed. The conversation focuses on the challenges of consuming news in the current media landscape, which they describe as being overloaded with content, opinions, sensationalism, and advertising. Kira explains that Informed aims to disrupt this by providing minimalistic, factual news based on original reporting and primary sources. The service delivers a concise, text-based executive briefing to subscribers for a monthly fee, offering a way to stay informed without being influenced and filtering out the noise and bias prevalent in traditional news media.

The SDM show, features host Rob Cairns and guest Bridget Willard discussing the importance of regularly reviewing and updating a website's homepage. They emphasize that the homepage should clearly communicate the business's purpose, be easy to navigate on various devices, and feature up-to-date information. The discussion also highlights the need for websites to be fast, accessible, and viewed as essential business infrastructure, not just an afterthought. Key takeaways include using clear language, avoiding jargon, optimizing for mobile users, and ensuring basic elements like contact forms and social links are functional and prominently placed.

This episode of the SDM show features a conversation between host Rob Cairns and guest Spencer Forman, focusing on the practical uses of AI, particularly within the context of WordPress. They discuss how AI can streamline tasks, potentially reduce the reliance on multiple plugins, and enhance website performance and security. The conversation also explores the broader societal implications of AI, touching on how it might reshape the job market and the importance of maintaining human relationships and ethical practices in a technology-driven world. Spencer also shares insights into his Minute Launch System, which leverages AI for efficient WordPress solutions.

The SDM show podcast features an interview with authors Warren Laine-Naida and Bridget Willard about their new book, "The Only Social Media Marketing Book You Need." The hosts and authors discuss the practical nature of the book, the various expert contributors who share insights on different platforms, and the importance of understanding the "why" behind social media efforts. They also touch on the fragmented nature of social media platforms, the use of AI in content creation, and the increasing presence and relevance of seniors on social media. The conversation concludes with a discussion on the pros and cons of social media automation versus scheduling.

Rob Cairns and guest Ryan Waterbury talk about he ever-changing landscape of digital marketing and the need for businesses to adapt their strategies to remain relevant. They discuss the decline of traditional ad methods, the rise of AI's influence, the importance of finding where your target audience spends their time, and the renewed value of content marketing and building brand consistency. The discussion also touches on the challenges of marketing in highly regulated industries and the potential of exploring new advertising avenues beyond the dominant platforms.

Episode 555 of the SDM show, hosted by Rob Cairns, features a discussion with Tim Nash regarding AI's impact on security. They explore how AI is revolutionizing phishing attacks with improved text and graphics, making them harder to detect. The conversation also touches on how AI is being used to accelerate the exploitation of discovered vulnerabilities and how the quality and security of AI-generated code, particularly in the WordPress context, is a concern. They conclude by emphasizing that while AI is a useful tool, it also presents new challenges that both users and security professionals must be aware of.

This episode of The SDM Show features Rob Cairns and Todd Jones discussing the importance of storytelling in marketing, specifically focusing on Todd Jones' Legacy Story Framework. They highlight why stories resonate with audiences, citing memorability, emotional impact, and personal connection as key elements. The discussion centers around utilizing different types of stories, categorized into seven "story buckets," to build brand awareness, connect with customers, and drive content creation. The hosts emphasize the practical benefits of this framework, such as the ability to start immediately and its flexibility across various content formats.