The SDM Show podcast hosted by Rob Cairns, featuring guest Kira Shishkin who discusses his product called informed. The conversation focuses on the challenges of consuming news in the current media landscape, which they describe as being overloaded with content, opinions, sensationalism, and advertising. Kira explains that Informed aims to disrupt this by providing minimalistic, factual news based on original reporting and primary sources. The service delivers a concise, text-based executive briefing to subscribers for a monthly fee, offering a way to stay informed without being influenced and filtering out the noise and bias prevalent in traditional news media.