This episode of The SDM Show features Rob Cairns and Todd Jones discussing the importance of storytelling in marketing, specifically focusing on Todd Jones' Legacy Story Framework. They highlight why stories resonate with audiences, citing memorability, emotional impact, and personal connection as key elements. The discussion centers around utilizing different types of stories, categorized into seven "story buckets," to build brand awareness, connect with customers, and drive content creation. The hosts emphasize the practical benefits of this framework, such as the ability to start immediately and its flexibility across various content formats.
