Episode 561 CopyWriting With Todd Jones All About Frameworks

The SDM Show" featuring host Rob Cairns and guest Todd Jones, focusing on the concept of frameworks within copywriting and business. Jones explains that frameworks offer flexible guidelines for writing, contrasting them with more rigid templates. The discussion highlights popular copywriting frameworks like AIDA (Attention, Interest, Desire, Action) and PASTOR (Problem, Agitate, Solution, Transformation, Offer, Response), emphasizing their utility in creating various types of content, from sales pages to blog posts. Furthermore, the conversation expands to the broader application of frameworks as systematized processes in business, suggesting that having a branded process fosters client trust and demonstrates expertise. Jones also mentions his own copywriting frameworks, available through his website, and encourages businesses to document and name their internal processes to enhance efficiency and professionalism.