Episode 562 Marketing Automatation With Andrew Seidman

This podcast episode from "The SDM Show" features a discussion between host Rob Cairns and guest Andrew Seidman, a co-founder at Digital Reach, an agency specializing in marketing automation. The conversation centers on Seidman's journey into marketing automation, highlighting the importance of operational and business understanding for marketers to effectively connect business needs with abstract technical solutions. They explore common challenges faced by companies, such as poor data management, lack of documentation, and disconnects between IT and marketing departments. Seidman emphasizes the CRM as a critical hub for data, the role of marketing automation tools as "action arms," and the value of clean, integrated data systems. The discussion also touches on the timeframes and costs associated with revamping data systems, the types of companies Digital Reach serves, and the significance of building trusted partnerships with clients.