Rob Cairns and guest Ryan Waterbury talk about he ever-changing landscape of digital marketing and the need for businesses to adapt their strategies to remain relevant. They discuss the decline of traditional ad methods, the rise of AI's influence, the importance of finding where your target audience spends their time, and the renewed value of content marketing and building brand consistency. The discussion also touches on the challenges of marketing in highly regulated industries and the potential of exploring new advertising avenues beyond the dominant platforms.
The SDM Show