Episode 557 The Only Social Media Marketing Book You Need With Warren and Bridget

The SDM show podcast features an interview with authors Warren Laine-Naida and Bridget Willard about their new book, "The Only Social Media Marketing Book You Need." The hosts and authors discuss the practical nature of the book, the various expert contributors who share insights on different platforms, and the importance of understanding the "why" behind social media efforts. They also touch on the fragmented nature of social media platforms, the use of AI in content creation, and the increasing presence and relevance of seniors on social media. The conversation concludes with a discussion on the pros and cons of social media automation versus scheduling.