Listener favorite Nick Shackelford returns to the podcast to share the current state of paid ads and how to incorporate AI in building them. Shackelford is the co-founder and managing partner at Structured Social, co-founder of Brez, and co-founder of Constant Creative. He’s spent the last ten years immersed in the performance marketing world. After working with legacy brands Pepsico and Apple, he quickly found his groove, going direct consumer with viral products like Fidget Spinners and Magnetic Eyelashes.Listen to Nick and Nathan discuss:  Nick’s origin story as a professional goalkeeper  Why Nick’s How to Run Facebook Ads course stands the test of time How Nick is walking the walk with his CDB beverage company, Brez The state of paid advertising  How Nick uses AI for his clients and business The four core areas of AI implementation  Using Canva and ChatGPT’s integration  What’s looming in 2024 for advertising  The challenges of transitioning from click to brick  How AI can help with customer service  And more AI tools for ad creation… *This interview was part of the Foundr Ecomm-AI Summit that took place October 23 - 25, 2023.Who do you want to see next on the podcast? Comment and let us know! And don't forget to leave us a 5-star review if you loved this episode.Wait, there's more… If you enjoy the Foundr podcast, check out our free trainings. Get exclusive, actionable advice from some of the world's best entrepreneurs. Speak with our friendly course experts to get clarity on the next steps for your idea, business or career. You will get tailored insights from results achieved by our proven practitioners as well as thousands of students. Book a call now... For more Foundr content, follow us on your favorite platform:  Foundr.com Instagram YouTube Facebook Twitter LinkedIn Magazine

Trinny Woodall returns to the podcast for a deep dive into AI and how she’s evolving Trinny London in a changing DTC landscape. Woodall is confident, direct, ambitious, and fabulous before fabulous was cool. She knows what she’s doing because she knows her customers. After a 20-year career in television and styling, she established Trinny London as a brand that gives everyone the tools they need to feel their best. Since launching in 2017, Trinny London has had 120% year-over-year growth, sells in 180 countries, and has a team of 200 employees. Woodall’s long-term goal is to eventually exit as one of the largest beauty brands in the world. Listen to Nathan and Trinny discuss Why she built a brand targeting women over 35 The origin of Trinny Tribes and encouraging an organic community Why customer retention is such an essential building block The changing landscape of retail and D2C brands  Tapping into TikTok to reach future customers  The pros and cons of being a celebrity founder  Why she still personally responds to DMs and comments Using AI to help customers make choices  How to start a beauty brand today And much more on DTC…  *This interview was part of the Foundr Ecomm-AI Summit that took place October 23 - 25, 2023. Who do you want to see next on the podcast? Comment and let us know! And don't forget to leave us a 5-star review if you loved this episode.Wait, there's more… If you enjoy the Foundr podcast, check out our free trainings. Get exclusive, actionable advice from some of the world's best entrepreneurs. Speak with our friendly course experts to get clarity on the next steps for your idea, business or career. You will get tailored insights from results achieved by our proven practitioners as well as thousands of students. Book a call now... For more Foundr content, follow us on your favorite platform:  Foundr.com Instagram YouTube Facebook Twitter LinkedIn Magazine

Nat Choprasert, founder of Brand Nat and Future AI Lab, discusses how to implement 'Humanized Automation' using AI to save time and grow revenue. She shares her journey starting an ecommerce tea business and gaining organic momentum on TikTok. The conversation covers using AI tools for marketing hooks and ad creative, overcoming challenges of implementing AI, and recommendations for AI tools in ecommerce.

Talia Datt returns to the podcast to share how her agency uses AI to produce viral content on TikTok. Talia Datt is the CEO and founder of The Social CliQ, a full-service digital marketing agency with a social media-first approach to online platforms. They leverage their group of 3,000 TikTok creators worldwide via their sister agency, The Content CliQ, to help plan, create, and execute so founders can easily harness the fastest-growing social media platform in the world. She’s also the instructor of a new Foundr course on creating a content marketing engine.  Listen to Nathan and Talia discuss: The TikTok algorithm’s AI foundation  Starting your strategy by consuming Proactive vs reactive content  The importance of using the native editor  Quality over quantity for content  Using AI for hooks and captions  Feeding ChatGPT for better outputs What tools her agency uses  Principles of a viral product video on TikTok ChatGPT email hacks  And more TikTok and AI strategies… *This interview was part of the Foundr Ecomm-AI Summit that took place October 23 - 25, 2023. Who do you want to see next on the podcast? Comment and let us know! And don't forget to leave us a 5-star review if you loved this episode.Wait, there's more… If you enjoy the Foundr podcast, check out our free trainings. Get exclusive, actionable advice from some of the world's best entrepreneurs. Speak with our friendly course experts to get clarity on the next steps for your idea, business or career. You will get tailored insights from results achieved by our proven practitioners as well as thousands of students. Book a call now... For more Foundr content, follow us on your favorite platform:  Foundr.com Instagram YouTube Facebook Twitter LinkedIn Magazine

Brittany Stewart, Co-founder of BURST Oral Care, shares how she's building a fast-growing ecommerce business using their ambassador program. They discuss onboarding ambassadors, defining the success of an ambassador, and the benefits of AI in company growth.

Michael Fenech, an Australian entrepreneur and ecommerce expert, discusses the use of AI in business. Topics include saving on supply chain costs, improving product descriptions with AI, turning negative reviews into positive, efficient spreadsheets, generative AI for product images, and why AI will not replace everything in business.

Sourcing specialist Kian Golzari returns to the podcast to share how to use AI tools when sourcing and developing products. Golzari has sourced over 3,000 products, and his global clients include the NBA, Olympics, Bed, Bath & Beyond, Tesco, Argos, and Aldi. He’s also an instructor on our foundr+ platform, teaching courses on product sourcing and product development. Listen to Nathan and Kian discuss: The difference between innovating and imitating products  Sourcing products for the NBA, Steph Curry, and Neymar Jr.  How to use AI to scrape and summarize product reviews and pain points The necessary human element of product sourcing How to verify the top factories on Alibaba How not to get overwhelmed with the amount of AI tools Why relationships will always matter When to use and not use chatbots Why the Canton Fair is Disneyland for Kian And much more product sourcing advice... *This interview was part of the Foundr Ecomm-AI Summit that took place October 23 - 25, 2023. Who do you want to see next on the podcast? Comment and let us know! And don't forget to leave us a 5-star review if you loved this episode.Wait, there's more… If you enjoy the Foundr podcast, check out our free trainings. Get exclusive, actionable advice from some of the world's best entrepreneurs. Speak with our friendly course experts to get clarity on the next steps for your idea, business or career. You will get tailored insights from results achieved by our proven practitioners as well as thousands of students. Book a call now... For more Foundr content, follow us on your favorite platform:  Foundr.com Instagram YouTube Facebook Twitter LinkedIn Magazine

Tony Matusiak, Founder of Velocity, an AI ecommerce savant with over a million followers on social media, talks about dropping out of school, building his first ecommerce business, using AI tools to spot trends, his adoption method with TiKTok creators, using short-form video to grow business, replicating and combining ideas, validating and researching products through TikTok, starting a business using AI, why AI won’t replace creativity, and more ecommerce advice.

In this engaging conversation, Sabri Suby, founder of King Kong and Shark Tank star, shares his journey from humble beginnings to leading Australia's fastest-growing digital marketing agency. He emphasizes the power of storytelling in marketing and explains why founder-led content is crucial. Suby dives into effective paid advertising strategies, the role of interruption-based marketing, and the future of AI in entrepreneurial growth. Expect actionable insights, especially for early-stage ecommerce founders looking to navigate today's digital landscape.

The D’Amelio family—Marc, Heidi, Dixie, and Charli — have taken their social media fame and passion for content creation and parlayed it into a lifestyle media empire. The family members have a combined Instagram following of 72.1 million and 228.7 million on TikTok (and counting). They recently launched their own venture and cross-platform company, D’Amelio Brands, with their first brand launch, D’Amelio Footwear, debuting in May with plans to launch a skincare line ZitsAllright soon. Listen to Nathan and the D’Amelios discuss: Charli and Dixie’s rise to fame through TikTok  Why their family was primed for success on the platform The virality of being authentic   How to build a community on TikTok Being family and business partners Partnering with the right brands  Building their product business  What's next for the family And much more... Who do you want to see next on the podcast? Comment and let us know! And don't forget to leave us a 5-star review if you loved this episode.Wait, there's more… If you enjoy the Foundr podcast, check out our free trainings. Get exclusive, actionable advice from some of the world's best entrepreneurs. Speak with our friendly course experts to get clarity on the next steps for your idea, business or career. You will get tailored insights from results achieved by our proven practitioners as well as thousands of students. Book a call now... For more Foundr content, follow us on your favorite platform:  Foundr.com Instagram YouTube Facebook Twitter LinkedIn Magazine