The Foundr Podcast with Nathan Chan cover image

The Foundr Podcast with Nathan Chan

563: From $500 to 120 Stores - How She Lost It All | Kristina Karlsson

May 9, 2025
01:20:29

Omnisend | Get 50% off your first 3 months of email and SMS marketing with Omnisend with the code FOUNDR50. Just head to your.omnisend.com/foundr to get started.

✅ Want all-access to step-by-step training from 7, 8 & 9-figure founders? Start your Foundr+ $1 trial today → ⁠⁠Click Here⁠⁠


✅ Prefer 1-on-1 mentorship to launch or scale your brand faster? Apply for eCommerce coaching:

→ Starting your ecom biz? ⁠⁠Click Here⁠⁠

→ Already selling and want to scale? ⁠⁠Click Here⁠⁠

What You’ll Learn in This Episode: In this episode, Kristina Karlsson, founder of Kikki.K and Dream Life, opens up about building a $100M global brand, losing it all, and why she's starting again—this time, on her own terms. She reveals:

✅ The wild journey of scaling Kikki.K to 120 stores in 6 countries ✅ How losing her business twice reshaped her view of failure and resilience ✅ Why journaling became her most powerful tool for balance and clarity ✅ The hard lessons from choosing the wrong investors and CEOs ✅ How she’s building Dream Life with more freedom, purpose & creativity If you’ve ever had to start over—or fear what would happen if you did—this episode will leave you inspired, grounded, and ready to create again.


📩 How We Can Help You Scale Your Business Faster

🔥 Want to learn directly from 7, 8 & 9-figure founders inside Foundr+?

Start your $1 trial today → ⁠⁠Click Here⁠⁠


💡 Prefer a custom roadmap and 1-on-1 coaching?

→ Starting from scratch? → ⁠⁠Apply here⁠⁠

→ Already have a store? → ⁠⁠Apply here⁠⁠

🔗 Connect With Nathan Chan 📸 ⁠Instagram⁠ 💼 ⁠LinkedIn⁠

🔗 Connect With Kristina Karlsson 📸 Instagram 🌍 Website 🛍️ Dream Life Store

🎯 Follow Foundr for More Business Growth Strategies

📺 ⁠⁠YouTube⁠⁠

🌍 ⁠⁠Website⁠⁠

📸 ⁠⁠Instagram⁠⁠

📘 ⁠⁠Facebook⁠⁠

🐦 ⁠⁠Twitter⁠⁠

💼 ⁠⁠LinkedIn⁠⁠

🎙️ ⁠⁠Podcast

Remember Everything You Learn from Podcasts

Save insights instantly, chat with episodes, and build lasting knowledge - all powered by AI.
App store bannerPlay store banner
Get the app