The Foundr Podcast with Nathan Chan 563: From $500 to 120 Stores - How She Lost It All | Kristina Karlsson
In this episode, Kristina Karlsson, founder of Kikki.K and Dream Life, opens up about building a $100M global brand, losing it all, and why she's starting again—this time, on her own terms.
She shares: • The wild journey of scaling Kikki.K to 120 stores in 6 countries • How losing her business twice reshaped her view of failure and resilience • Why journaling became her most powerful tool for balance and clarity • The hard lessons from choosing the wrong investors and CEOs • How she’s building Dream Life with more freedom, purpose, and creativity
If you’ve ever had to start over—or fear what would happen if you did—this episode will leave you inspired, grounded, and ready to create again.
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