The Foundr Podcast with Nathan Chan 568: No Experience, No Investors, 5 x Million Dollar Businesses - How Brittney Saunders Did it
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Jun 13, 2025 Brittney Saunders, a high school dropout turned multi-brand mogul, founded FAYT, Staple Swim, and more, without relying on agencies. She discusses her transition from YouTuber to business owner, emphasizing the importance of community and authenticity. Brittney shares the lessons of navigating financial pitfalls, the value of brick-and-mortar presence, and her strategies for personal investment in marketing. She opens up about dealing with burnout, maintaining quality, and fostering a creative work culture while running multiple 7-figure brands.
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Drive Fueled by Lack of Support
- Brittney Saunders lacked parental support and dropped out of school at year 11 to work.
- This absence motivated her to prove herself and succeed independently as an entrepreneur.
YouTube Sparked Early Success
- Brittney began creating YouTube videos in high school and built a large following by 21.
- She quit her full-time job to fully focus on content creation, earning significant revenue from brand deals.
Early Hustles Led To Fate
- Brittney tried multiple side hustles like spray tans and body scrubs before founding Fate.
- These early ventures were signs of her entrepreneurial spirit despite lacking a formal business mindset.