The Foundr Podcast with Nathan Chan

561: $300M Worth of Facebook Ads Advice in 45 Minutes | Jordan Menard

Apr 25, 2025
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ADVICE

Fix Inputs Before Scaling Ads

  • Scaling Facebook ads starts well before Ads Manager; focus on better offer, creative, and numbers first.
  • Understand business unit economics like blended CACs, MERs, and CAC to LTV before scaling campaigns.
ADVICE

Create Irresistible Hero Offers

  • Craft irresistible offers that make customers feel foolish not to buy.
  • Test multiple offers at low budgets to find your hero offer that drives main acquisition.
ADVICE

Use Authentic Narrative Ads

  • Use authentic, first-person iPhone-shot ads to mimic social content and stop the scroll.
  • Scripts should follow a simple four-step formula: grab attention, kick the bruise, build the bridge, call to action.
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