The Foundr Podcast with Nathan Chan

561: $300M Worth of Facebook Ads Advice in 45 Minutes | Jordan Menard

Apr 25, 2025

45:22

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Quick takeaways

Authentic first-person narrative ads recorded on iPhones effectively engage audiences by fostering a relatable connection through personal storytelling.

Crafting compelling offers and continuously testing different structures can significantly enhance conversion rates and lead to successful customer acquisition strategies.

Deep dives

Importance of First-Person Narrative in Advertising

First-person narrative ads, especially those recorded on an iPhone, are highlighted as highly effective due to their relatable and authentic feel. This format creates a direct connection with viewers, as it often features individuals sharing personal experiences or stories about the product. By capturing the viewer's attention with engaging storytelling, these ads stand out in a crowded marketplace. Such a personal touch tends to resonate more with audiences compared to highly polished professional advertisements.

Intro

2min

Mastering Facebook Ad Scaling

17min

Harnessing AI and Customer Insights for Effective Marketing Strategies

3min

Tapping Into Innate Consumer Desire for Effective Marketing

2min

Maximizing Facebook Ad Performance Through Strategic Offer Adjustments

11min

Mastering Customer Acquisition Costs

8min

In this episode, Jordan Menard breaks down what it really takes to scale Facebook ads in 2025. He shares why creative is now the targeting, why brands need to focus more on offers than tactics, and how to fix your conversion economics to unlock serious scale. Jordan also walks through his exact ad creative process—including scripting, ad types, and how to test offers to find your hero. If you're spending money on ads and not getting results, this episode will change the way you approach performance marketing forever.

Listen to Nathan and Jordan discuss:

- How Jordan built a $300M+ track record in Facebook ads without a website or outbound marketing

- Why scaling doesn’t start in Ads Manager—it starts with better inputs: offer, creative, numbers

- The four leverage points that unlock profitable scale: product, audience, margins, and operations

- How to use AI to generate ad angles and customer pain points

- The two creative briefs Jordan uses for every ad: scripted for actors, unscripted for influencers

And much more business advice…

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