Maximizing Facebook Ad Performance Through Strategic Offer Adjustments

In this episode, Jordan Menard breaks down what it really takes to scale Facebook ads in 2025. He shares why creative is now the targeting, why brands need to focus more on offers than tactics, and how to fix your conversion economics to unlock serious scale. Jordan also walks through his exact ad creative process—including scripting, ad types, and how to test offers to find your hero. If you're spending money on ads and not getting results, this episode will change the way you approach performance marketing forever.

Listen to Nathan and Jordan discuss:

- How Jordan built a $300M+ track record in Facebook ads without a website or outbound marketing

- Why scaling doesn’t start in Ads Manager—it starts with better inputs: offer, creative, numbers

- The four leverage points that unlock profitable scale: product, audience, margins, and operations

- How to use AI to generate ad angles and customer pain points

- The two creative briefs Jordan uses for every ad: scripted for actors, unscripted for influencers

And much more business advice…

Click here to start your business for $1. You’ll get all-access foundr+, where you’ll find more in-depth, proven strategies from founders like our guest today and support and advice from our global community of 30,000 founders.

If you loved this conversation and learned something new, rate and review this episode.

Stay in touch with us, follow foundr on your favorite platform:

• Foundr.com
• Instagram
• YouTube
• Facebook
• X
• LinkedIn
• Magazine