InTouch with Terri

Discover the secrets to keeping patients engaged and loyal in the competitive aesthetic market. Learn why marketing should be viewed as a strategic investment, not just an expense. Explore eight essential strategies that drive growth and profitability. Delve into the importance of consistent team training and leveraging data-driven insights. Understand how accountability can enhance marketing success and patient retention. This engaging discussion is packed with actionable tips to elevate your practice and keep patients coming back.

Yvonne Dellos, CEO and Medical Director of the Medical Aesthetic Art Institute, is a trailblazer in the aesthetics industry. Together with Terri, she discusses her unconventional journey into aesthetic medicine and the essential role of business acumen in building a successful practice. Yvonne emphasizes continuous education, mentorship, and the importance of networking to overcome mindset challenges. They also highlight the significance of community building and upcoming events like the MAAI conference, fostering collaboration and empowerment in the aesthetics space.

Explore the art of transforming front desk teams in medical aesthetics into profit-generating powerhouses. Discover 18 actionable tips for improving phone communication and handling price objections with confidence. Learn why ongoing training is vital for outstanding customer experiences. Find out how standardizing messaging can enhance team effectiveness and why robust follow-up processes boost patient engagement. Finally, understand the key performance indicators that link training efforts to enhanced business results.

In this engaging discussion, Victor Snyders, founder and CEO of Skin Renewal—a leading medical spa chain in South Africa—shares his remarkable journey from side hustle to 20 thriving locations. He highlights the importance of emotional connections in consultations and team dynamics for success. Victor emphasizes the necessity of defining 'why,' 'what,' and 'who' in business, alongside the value of lifelong learning. With insights on overcoming industry challenges and the critical role of fostering a strong organizational culture, his advice is vital for anyone in the aesthetic field.

Dr. Johnny Franco, a distinguished plastic surgeon and founder of Austin Plastic Surgery, shares his expertise on the game-changing fusion of weight loss and wellness in med spas. He recounts his personal journey with GLP medications, leading to a revolutionary shift in his practice. The discussion highlights emerging trends in aesthetic medicine, strategic implementations for improving patient satisfaction, and innovative technologies reshaping weight loss solutions. Exciting collaboration plans are unveiled to empower other practices in this evolving landscape.

Jeremy Lessaris, a seasoned entrepreneur and investor, shares insights on credit card processing fees and how aesthetic practices can cut costs effectively. He discusses the predatory nature of the processing industry and the complexities hidden in statements. Lessaris emphasizes using AI and technology to navigate these challenges, highlighting innovative solutions like VeriFee. The conversation also sheds light on the importance of partnerships in achieving financial efficiency, making it a must-listen for small and medium-sized enterprises.

Dive into the critical missteps that aesthetic practice owners often make. Discover the importance of tracking data and systems for business success. Learn why being busy doesn't equal profitability, and how investing in expertise can lead to growth. Terri Ross highlights common mistakes, like price matching and chasing the latest trends, while offering practical strategies to overcome these pitfalls. Embrace self-awareness and leverage expert help to elevate your practice to new heights!

Julie Acarregui, founder and medical director of Pure Medical Spa, shares her remarkable journey from a Registered Nurse Anesthetist to a national trainer in aesthetics. She discusses the hurdles she faced launching her business during an economic downturn and her growth into managing three locations. Julie dives into the significance of a solid compensation model for sustainability, the emotional challenges of scaling, and the value of mentorship in entrepreneurship. Her insights offer a roadmap for those navigating the aesthetic industry.

Discover the top habits that distinguish the most successful salespeople, particularly in medical aesthetics. Learn how to build lasting, meaningful relationships with clients while staying ahead of industry trends. The importance of persuasive communication and continuous education is emphasized, as is the need for a resilient mindset in the face of challenges. This engaging discussion offers actionable strategies for both newcomers and seasoned professionals, all rooted in service and growth.

Exploring exit strategies for aesthetic practices, the discussion emphasizes the importance of financial readiness and operational efficiency. Key topics include understanding financial metrics like EBITDA and revenue targets to attract buyers. The role of a well-trained team is underscored as a vital element in enhancing a practice's value. Listeners gain insights into effectively positioning their businesses to meet the expectations of private equity investors, making strategic planning crucial for future success.