Dr. Johnny Franco, a distinguished plastic surgeon and founder of Austin Plastic Surgery, shares his expertise on the game-changing fusion of weight loss and wellness in med spas. He recounts his personal journey with GLP medications, leading to a revolutionary shift in his practice. The discussion highlights emerging trends in aesthetic medicine, strategic implementations for improving patient satisfaction, and innovative technologies reshaping weight loss solutions. Exciting collaboration plans are unveiled to empower other practices in this evolving landscape.
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question_answer ANECDOTE
Personal Inspiration
Dr. Franco's personal weight loss journey using GLP-1 medications inspired him to integrate weight loss into his practice.
He lost 85 pounds and now maintains his weight, finding it impactful enough to incorporate into patient care.
volunteer_activism ADVICE
Existing Patient Base
Leverage existing patient base for weight loss programs, as patient acquisition is difficult.
Improve patient loyalty and generate positive reviews by addressing weight loss needs within the practice.
insights INSIGHT
Ripple Effect of GLP-1
GLP-1 medications will have a ripple effect on aesthetics, necessitating providers to understand and address related issues.
This includes skin laxity, volume loss, and need for structural support, creating an "exemplification of aesthetics."
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Terri Ross welcomes special guest Dr. Johnny Franco to dive deep into a hot topic in aesthetic medicine: the integration of weight loss and wellness into med spas, a field where Dr. Franco has notably excelled. As a key opinion leader and expert plastic surgeon, Dr. Franco brings his extensive knowledge and successful experience, sharing how he has incorporated wellness, specifically weight loss programs, into his practice, transforming it substantially.
In this episode, listeners will learn about the transformative journey Dr. Franco experienced personally and professionally by incorporating weight loss solutions like GLP medications into his plastic surgery practice. The discussion covers the broader implications of this integration on patient satisfaction and business profitability, highlighting the trends in the aesthetic industry. Key insights are provided on the practical aspects and strategies for successfully implementing such programs in a med spa. Their conversation also previews an exciting collaboration between Terri Ross Consulting and Dr. Franco's initiative to help other practices replicate his success, showing how these changes can revolutionize the aesthetic medicine landscape.
Key Takeaways:
Personal and Professional Integration: Dr. Franco shares his personal weight loss journey using GLP medications, which spurred his commitment to integrate weight loss and wellness into his practice.
Strategic Implementation: Key strategies for incorporating weight loss programs include ensuring legal compliance, effective team education, and developing comprehensive treatment plans.
Comprehensive Approach: Successful practices must dedicate effort, time, and resources to make wellness programs thrive, emphasizing the importance of a patient-focused consultation process.
Innovative Programs: Dr. Franco's program, "Scaling Skinny to Sculpting," offers downloadable resources, educational videos, and customizable treatment plans to guide other practices in implementing similar solutions.
Collaborative Growth: The collaboration between Dr. Franco and Terri Ross aims to provide extensive training and support for aesthetic practices, helping them grow by integrating wellness programs and optimizing patient care protocols.
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