InTouch with Terri

InTouch with Terri is brought to you by Podium: Podium is a platform providing AI-powered communication solutions for lead conversion and patient retention. In Touch with Terri listeners get their first month of Podium free CLICK HERE. Be sure to tune into the full conversation to uncover detailed insights into transforming your aesthetic practice by leveraging patient retention strategies. Subscribe for more episodes and stay informed about the latest developments and strategies in the industry  Get InTouch with Terri! Terri Ross Website: Click Here Terri Ross Patreon: Business and Sales Mentorship 4S Summit Info: For more details, look up 4S Summit to understand its role in providing strategic business consulting in the aesthetics industry https://4ssummit.com/ Terri Ross is a renowned expert in the aesthetic industry, specializing in sales training, strategic growth consulting, and business transformation. As an accomplished author and international speaker, Terri has dedicated over two decades to elevating businesses in the aesthetic field with a ground-up approach focused on sustainability, profitability, and scalability. Her experience is rooted in working with Fortune 500 companies like Medicis and Zeltique, where she developed a deep understanding of market dynamics and strategic sales methodologies. Episode Summary: In this eye-opening episode of "In Touch with Terri," Terri Ross delves deep into the regulatory challenges and safety concerns facing the medical aesthetics industry, particularly med spas. Following a revelatory segment by John Oliver, Terri is prompted to address the misconceptions and dangers lurking in unregulated med spa operations which often mask as credible medical establishments. With nearly two decades of experience, she advocates for higher industry standards to safeguard consumer safety and elevate trust in the aesthetic market. Through her detailed analysis, Terri Ross calls for an evolution in the way medical spas are regulated and perceived. She emphasizes the necessity for stringent regulations, accreditation, and transparency to ensure client safety and ethical operational standards. Highlighting the burgeoning growth of pop-ups and alternative aesthetic models, this episode examines their implications on consumer trust and provider accountability, urging industry leaders to proactively set higher benchmarks for safety and service excellence. Key Takeaways: The term "med spa" often gives a misleading impression of uniform medical oversight, highlighting the need for industry regulations. Aesthetic treatments are not synonymous with aesthetic expertise; marketing must reflect genuine clinical knowledge and safety. Clear definitions and regulatory oversight could prevent the ethical providers from being unfairly categorized alongside unsafe or unscrupulous practitioners. Emergency preparedness and ongoing safety drills are crucial in protecting patients, brands, and the industry at large. Regulation should be viewed as an opportunity to elevate industry standards rather than a threat to business operations. Notable Quotes: "Med spa is an unregulated term, leading consumers to falsely believe all facilities are under medical supervision." "Delegation without oversight is just exposure. Who's performing the treatments, and can they legally do it?" "Waiting for regulations to hit your doorstep means you're already behind." "The business of aesthetics is serious. If you want to play, you got to play big, smart, fast."

InTouch with Terri is brought to you by Podium: Podium is a platform providing AI-powered communication solutions for lead conversion and patient retention. In Touch with Terri listeners get their first month of Podium free CLICK HERE. Be sure to tune into the full conversation to uncover detailed insights into transforming your aesthetic practice by leveraging patient retention strategies. Subscribe for more episodes and stay informed about the latest developments and strategies in the industry  Get InTouch with Terri! Terri Ross Website: Click Here Terri Ross Patreon: Business and Sales Mentorship 4S Summit Info: For more details, look up 4S Summit to understand its role in providing strategic business consulting in the aesthetics industry https://4ssummit.com/ Terri Ross is a renowned expert in the aesthetic industry, specializing in sales training, strategic growth consulting, and business transformation. As an accomplished author and international speaker, Terri has dedicated over two decades to elevating businesses in the aesthetic field with a ground-up approach focused on sustainability, profitability, and scalability. Her experience is rooted in working with Fortune 500 companies like Medicis and Zeltique, where she developed a deep understanding of market dynamics and strategic sales methodologies. About the Guest: Thomas Terranova is the CEO of Quad A, a globally recognized accreditation body known for its dedication to surgical safety. He is an attorney by training, specializing in international mergers and acquisitions, with previous experience advising multinational corporations using data analytics. At Quad A, Thomas steers the organization's strategic direction, ensuring the adherence to quality standards across surgical and non-surgical medical aesthetic practices. Under his leadership, Quad A is pioneering a new accreditation initiative for non-surgical medical aesthetics to enhance patient safety and facility standards worldwide. Quad A Website: quada.org Episode Summary: Welcome to this engaging episode of "In Touch with Terri," where we explore the dynamic world of accreditation in the booming aesthetics industry. Host Terri Ross converses with Thomas Terranova, CEO of Quad A, about an exciting and crucial initiative to introduce a global accreditation framework for non-surgical medical aesthetic practices, such as med spas. As the industry surges ahead with rapid growth, this initiative aims to bridge the current regulatory gap, providing a structured and formal oversight mechanism that has long been absent in non-surgical environments. In this revealing discussion, Terri and Thomas delve into the pressing safety gaps in the medical aesthetics sector. With an understanding that current growth has outpaced both regulations and common best practices, Thomas outlines the steps Quad A is taking to standardize safety, excellence, and consistency. The pair highlight the potential impacts of this initiative on both practitioners—ensuring legitimate, safe operations—and patients who will gain increased confidence in the services they receive. Attentive listeners will learn about the core pillars of this new accreditation framework, the challenges faced during its development, and its anticipated positive repercussions on the global stage. Key Takeaways: The medical aesthetics industry is experiencing rapid growth but lacks adequate regulation, particularly in non-surgical environments such as med spas. Quad A, under the leadership of Thomas Terranova, is leading a global initiative to develop an accreditation framework for non-surgical medical aesthetic practices. The accreditation aims to ensure patient safety, enhance facility standards, and instill greater confidence in aesthetic treatments. The initiative includes comprehensive documentation, rigorous staff training, and the adoption of standard operating procedures to minimize risks. Educating patients and making safety considerations front-and-center are key strategies for improving consumer trust and industry standards. Notable Quotes: "If you're a well-intentioned practitioner, whatever we're talking about are nothing to be afraid of. The only people that should be afraid are the people who don’t want to do things right." "Product is a big one. And again, with supply chain, the way it is... that's a huge concern." "It's a choice to do things the right way. It's a choice to do it in a way that's safe." "We're bringing this back to medicine. We're talking about making sure the products are valid, properly maintained, and that the staff is well-trained."

Discover effective strategies to enhance your aesthetic practice this summer. Delve into eight actionable tactics for improving patient engagement. Learn the importance of smart marketing techniques and data-driven decisions to ensure ongoing growth. This conversation offers insightful tips for maintaining performance during the warmer months.

Izhak Musli, a serial entrepreneur and tech innovator in the aesthetics sector, shares invaluable insights into patient retention strategies. He discusses the importance of focusing on retaining existing patients rather than solely acquiring new ones. Izhak introduces his platform, Get Kudos, which enhances patient engagement and loyalty. The conversation highlights data-driven approaches and innovative feedback methods to improve satisfaction. They also explore how seamless communication can transform patient experiences, driving profitability in aesthetic practices.

Shannon Blake, Director of Aesthetic Partnerships at Podium, shares her insights on the revolutionary impact of AI in aesthetic practices. She discusses how AI enhances client communication and streamlines operations, allowing aesthetic businesses to thrive. Listeners learn about the necessity of quick response times and the shift towards automated solutions that maintain a personal touch. Shannon emphasizes the importance of adapting to modern communication preferences, such as text messaging, to elevate patient engagement and overall experiences.

The podcast dives into the economic challenges currently facing the aesthetics industry. It discusses how inflation and rising costs are altering patient spending habits. Strategies for clinics are explored, emphasizing the need for effective marketing and financial management. The host highlights the importance of adapting to market trends and understanding consumer behavior to thrive despite economic uncertainties. Practical advice and solutions, such as AI-powered communication tools, are introduced to help practices enhance their operations and boost revenue.

Tim Cicciarelli, a seasoned producer and longtime friend of Terri Ross, hosts an engaging conversation as they celebrate Terri's monumental journey in the aesthetics industry. They discuss her inspiring transition from aspiring doctor to a successful consultant and the importance of resilience amidst challenges. The duo also touches on the complexities of balancing single parenthood with a demanding career. With heartfelt reflections, they underscore the significance of community and mentorship, inviting listeners to connect and grow together.

Cameron Hemphill, CEO of Growth 99 and a leader in digital marketing for aesthetic practices, shares his journey and insights in this engaging conversation. He discusses innovative strategies for effective marketing tailored to aesthetic practices, emphasizing the importance of understanding your ideal customer. Cameron highlights the role of AI in enhancing patient engagement and streamlining operations. The discussion also covers overcoming challenges in lead generation and the significance of data-driven decisions for practice growth in an evolving industry.

In a fascinating discussion, Alex Weyenberg, CEO of ShapeScale and a micro and nanosystems engineering expert, unveils the transformative power of their 3D body scanning scale. The conversation dives into how this innovative technology allows users to visualize fitness progress through augmented reality. Alex highlights the importance of authenticity in health tech and shares inspiring success stories from practices that implemented ShapeScale. They also explore marketing strategies and a subscription model that enhances patient engagement and satisfaction.

Discover the vital strategies that can elevate aesthetic practices as the year concludes. Learn how to achieve financial preparedness by reconciling accounts and analyzing pricing. Delve into maximizing holiday revenue with savvy promotions. Lastly, explore the importance of setting effective goals to drive success. This engaging discussion empowers professionals to take decisive action and optimize their operations for top profitability.