InTouch with Terri

InTouch with Terri is brought to you by Podium: Podium is a platform providing AI-powered communication solutions for lead conversion and patient retention. In Touch with Terri listeners get their first month of Podium free CLICK HERE. Be sure to tune into the full conversation to uncover detailed insights into transforming your aesthetic practice by leveraging patient retention strategies. Subscribe for more episodes and stay informed about the latest developments and strategies in the industry  Get InTouch with Terri! Terri Ross Website: Click Here Terri Ross Patreon: Business and Sales Mentorship 4S Summit Info: For more details, look up 4S Summit to understand its role in providing strategic business consulting in the aesthetics industry https://4ssummit.com/ Terri Ross is a renowned expert in the aesthetic industry, specializing in sales training, strategic growth consulting, and business transformation. As an accomplished author and international speaker, Terri has dedicated over two decades to elevating businesses in the aesthetic field with a ground-up approach focused on sustainability, profitability, and scalability. Her experience is rooted in working with Fortune 500 companies like Medicis and Zeltique, where she developed a deep understanding of market dynamics and strategic sales methodologies. Episode Summary: In this episode of "In Touch with Terri," Terri Ross provides a roadmap for thriving through the summer months by leveraging strategic growth opportunities. As practices face the common misconception of a "summer slowdown," Terri dismantles this myth by detailing eight actionable strategies for maintaining profitability and driving success into the next quarter. Her experience and insights serve as a beacon for aesthetic practices looking to maximize their potential and end the year strong. Drawing from her extensive background in sales training and consulting, Terri shares valuable tactics to help practices reframe their approach and capitalize on the summer surge. As the aesthetic industry navigates the often challenging summer period, Terri emphasizes the importance of data-driven decision-making and strategic marketing. She elaborates on the significance of understanding patient buying behaviors, optimizing team performance, and using profitability insights to guide business strategies. By focusing on treatment plans, leveraging key partnerships, and enhancing marketing efforts through social media and other channels, practices can realize remarkable growth. Terri's approach underscores the necessity of operating as a business-minded entity, highlighting the crucial role of sales training in achieving these goals. Key Takeaways: Strategic Growth: Reframe summer as a strategic growth opportunity, focusing on treatments with limited downtime and high demand like body contouring and skin improvement therapies. Data-Driven Decisions: Utilize past revenue patterns to inform current strategies, ensuring that decisions are based on solid data and trends. Sales Optimization: Develop treatment plans and sales training strategies to enhance revenue and patient outcomes, maximizing each client's potential. Empowered Teams: Invest in team training to boost conversions and productivity, recognizing team members as valuable revenue assets. Market Readiness: Prepare for Q3 and beyond by analyzing current performance, adjusting marketing strategies, and adopting new technologies. Notable Quotes: "Summer isn't slow. It is a strategic opportunity." "Revenue is an outcome, but productivity is the leading indicator." "We are not in the discounting business." "Your team is your greatest revenue asset." "Time is just an excuse; we make time for what's important

Izhak Musli, a serial entrepreneur and tech innovator in the aesthetics sector, shares invaluable insights into patient retention strategies. He discusses the importance of focusing on retaining existing patients rather than solely acquiring new ones. Izhak introduces his platform, Get Kudos, which enhances patient engagement and loyalty. The conversation highlights data-driven approaches and innovative feedback methods to improve satisfaction. They also explore how seamless communication can transform patient experiences, driving profitability in aesthetic practices.

Shannon Blake, Director of Aesthetic Partnerships at Podium, shares her insights on the revolutionary impact of AI in aesthetic practices. She discusses how AI enhances client communication and streamlines operations, allowing aesthetic businesses to thrive. Listeners learn about the necessity of quick response times and the shift towards automated solutions that maintain a personal touch. Shannon emphasizes the importance of adapting to modern communication preferences, such as text messaging, to elevate patient engagement and overall experiences.

The podcast dives into the economic challenges currently facing the aesthetics industry. It discusses how inflation and rising costs are altering patient spending habits. Strategies for clinics are explored, emphasizing the need for effective marketing and financial management. The host highlights the importance of adapting to market trends and understanding consumer behavior to thrive despite economic uncertainties. Practical advice and solutions, such as AI-powered communication tools, are introduced to help practices enhance their operations and boost revenue.

Tim Cicciarelli, a seasoned producer and longtime friend of Terri Ross, hosts an engaging conversation as they celebrate Terri's monumental journey in the aesthetics industry. They discuss her inspiring transition from aspiring doctor to a successful consultant and the importance of resilience amidst challenges. The duo also touches on the complexities of balancing single parenthood with a demanding career. With heartfelt reflections, they underscore the significance of community and mentorship, inviting listeners to connect and grow together.

Cameron Hemphill, CEO of Growth 99 and a leader in digital marketing for aesthetic practices, shares his journey and insights in this engaging conversation. He discusses innovative strategies for effective marketing tailored to aesthetic practices, emphasizing the importance of understanding your ideal customer. Cameron highlights the role of AI in enhancing patient engagement and streamlining operations. The discussion also covers overcoming challenges in lead generation and the significance of data-driven decisions for practice growth in an evolving industry.

In a fascinating discussion, Alex Weyenberg, CEO of ShapeScale and a micro and nanosystems engineering expert, unveils the transformative power of their 3D body scanning scale. The conversation dives into how this innovative technology allows users to visualize fitness progress through augmented reality. Alex highlights the importance of authenticity in health tech and shares inspiring success stories from practices that implemented ShapeScale. They also explore marketing strategies and a subscription model that enhances patient engagement and satisfaction.

Discover the vital strategies that can elevate aesthetic practices as the year concludes. Learn how to achieve financial preparedness by reconciling accounts and analyzing pricing. Delve into maximizing holiday revenue with savvy promotions. Lastly, explore the importance of setting effective goals to drive success. This engaging discussion empowers professionals to take decisive action and optimize their operations for top profitability.

In this enlightening discussion, listeners are given five powerful strategies to revitalize aesthetic practices facing economic challenges. Charging consultation fees and establishing loyalty programs are highlighted as key revenue boosters. The importance of optimizing retail sales and investing in staff training is emphasized. Additionally, the episode advocates for utilizing patient reviews to build credibility. Empowerment and consistency emerge as fundamental themes while preparing for future success in the medical aesthetics industry.

Trixy Castro, a trailblazing entrepreneur in real estate and finance, shares her inspiring journey from being a first-generation American to founding multiple successful businesses. She delves into the importance of mentorship and community support for women in leadership. Trixy discusses essential entrepreneurial mindsets, emphasizing resilience and financial understanding. With insights on overcoming challenges and networking, this conversation is a treasure trove for those looking to empower themselves and thrive in business.