InTouch with Terri

Resources: Podium: Platform providing AI-powered communication solutions for lead conversion and patient retention. In Touch with Terri listeners get their first month of Podium free. Click Here! Shannon Blake's Contact: shannon.blake@podium.com, Cell: 801-979-8096 Terri Ross Consulting: Terri Ross Consulting Patreon: For Terri Ross's business and sales mentorship program, visit Patreon. About Terri's Guest: Shannon Blake is the Director of Aesthetic Partnerships at Podium, a company that supports local businesses by providing modern, tech-driven solutions. With a diverse background, Shannon has played a pivotal role in introducing and integrating Podium's capabilities into the aesthetics industry over the past two years. Her mission focuses on assisting aesthetic practices to enhance client communication, streamline operations, and boost revenue through leveraging technology, particularly AI. Episode Summary: Welcome to Episode 102 of Season 10, "In Touch With Terri," where Terri Ross sits down with Shannon Blake from Podium to discuss the revolutionary role of artificial intelligence in aesthetics and business growth. As this episode unfolds, listeners dive into the intersection of technology and aesthetics, offering a unique perspective on modern solutions paving the way for success in the industry. With AI as a central theme, learn how future-ready AI technologies can optimize operations, enhance client communication, and transform aesthetic practices. During this episode, Terri and Shannon explore how Podium is setting itself apart by offering a consolidated platform that redefines patient interaction through AI advancements. From understanding customer expectations to revolutionizing the response time with AI-driven solutions, this episode emphasizes the growing importance of technology in the aesthetics sector. Shannon Blake shares insights into Podium’s system, customizable features, and emphasizes building long-lasting relationships with clients while maintaining excellent service standards. Dive into this engaging conversation to uncover strategies for unlocking potential market growth using AI, text-based communication, and a robust CRM platform tailored for aesthetic practices. Key Takeaways: Harnessing AI in Aesthetics: AI is reshaping how aesthetic practices operate, especially in client communication and operational efficiency. Integrated Communication Platforms: Podium combines phone systems, texting, and CRM functionalities to streamline business operations into a single platform. The Role of Customer Experience: Enhance client retention and satisfaction with modern, tech-enabled solutions that promise a robust client interaction experience. Leveraging Tech to Compete: Understand the importance of making businesses "textable" to meet current consumer demands for fast, efficient communication. Proactive AI Engagement: With potential AI voice features and beyond, the evolution of AI in communication enables 24/7 operations without compromising client satisfaction. Notable Quotes: "Text has a 98% open rate. That's the kind of engagement we're aiming for." "AI facilitates those conversations, which allows your front staff to focus on in-practice relationships." "Every practice should ask, 'What AI developments do we have access to, and how can they work for us?'" "If you haven't yet, all of you should be contacting any tech company you work with and asking them, what are they building?" "Your strike zone client is busy during the day. AI responds when you can't. That's a game-changer."  

The podcast dives into the economic challenges currently facing the aesthetics industry. It discusses how inflation and rising costs are altering patient spending habits. Strategies for clinics are explored, emphasizing the need for effective marketing and financial management. The host highlights the importance of adapting to market trends and understanding consumer behavior to thrive despite economic uncertainties. Practical advice and solutions, such as AI-powered communication tools, are introduced to help practices enhance their operations and boost revenue.

Tim Cicciarelli, a seasoned producer and longtime friend of Terri Ross, hosts an engaging conversation as they celebrate Terri's monumental journey in the aesthetics industry. They discuss her inspiring transition from aspiring doctor to a successful consultant and the importance of resilience amidst challenges. The duo also touches on the complexities of balancing single parenthood with a demanding career. With heartfelt reflections, they underscore the significance of community and mentorship, inviting listeners to connect and grow together.

Cameron Hemphill, CEO of Growth 99 and a leader in digital marketing for aesthetic practices, shares his journey and insights in this engaging conversation. He discusses innovative strategies for effective marketing tailored to aesthetic practices, emphasizing the importance of understanding your ideal customer. Cameron highlights the role of AI in enhancing patient engagement and streamlining operations. The discussion also covers overcoming challenges in lead generation and the significance of data-driven decisions for practice growth in an evolving industry.

In a fascinating discussion, Alex Weyenberg, CEO of ShapeScale and a micro and nanosystems engineering expert, unveils the transformative power of their 3D body scanning scale. The conversation dives into how this innovative technology allows users to visualize fitness progress through augmented reality. Alex highlights the importance of authenticity in health tech and shares inspiring success stories from practices that implemented ShapeScale. They also explore marketing strategies and a subscription model that enhances patient engagement and satisfaction.

Discover the vital strategies that can elevate aesthetic practices as the year concludes. Learn how to achieve financial preparedness by reconciling accounts and analyzing pricing. Delve into maximizing holiday revenue with savvy promotions. Lastly, explore the importance of setting effective goals to drive success. This engaging discussion empowers professionals to take decisive action and optimize their operations for top profitability.

In this enlightening discussion, listeners are given five powerful strategies to revitalize aesthetic practices facing economic challenges. Charging consultation fees and establishing loyalty programs are highlighted as key revenue boosters. The importance of optimizing retail sales and investing in staff training is emphasized. Additionally, the episode advocates for utilizing patient reviews to build credibility. Empowerment and consistency emerge as fundamental themes while preparing for future success in the medical aesthetics industry.

Trixy Castro, a trailblazing entrepreneur in real estate and finance, shares her inspiring journey from being a first-generation American to founding multiple successful businesses. She delves into the importance of mentorship and community support for women in leadership. Trixy discusses essential entrepreneurial mindsets, emphasizing resilience and financial understanding. With insights on overcoming challenges and networking, this conversation is a treasure trove for those looking to empower themselves and thrive in business.

Discover the secrets to keeping patients engaged and loyal in the competitive aesthetic market. Learn why marketing should be viewed as a strategic investment, not just an expense. Explore eight essential strategies that drive growth and profitability. Delve into the importance of consistent team training and leveraging data-driven insights. Understand how accountability can enhance marketing success and patient retention. This engaging discussion is packed with actionable tips to elevate your practice and keep patients coming back.

Yvonne Dellos, CEO and Medical Director of the Medical Aesthetic Art Institute, is a trailblazer in the aesthetics industry. Together with Terri, she discusses her unconventional journey into aesthetic medicine and the essential role of business acumen in building a successful practice. Yvonne emphasizes continuous education, mentorship, and the importance of networking to overcome mindset challenges. They also highlight the significance of community building and upcoming events like the MAAI conference, fostering collaboration and empowerment in the aesthetics space.