In a fascinating discussion, Alex Weyenberg, CEO of ShapeScale and a micro and nanosystems engineering expert, unveils the transformative power of their 3D body scanning scale. The conversation dives into how this innovative technology allows users to visualize fitness progress through augmented reality. Alex highlights the importance of authenticity in health tech and shares inspiring success stories from practices that implemented ShapeScale. They also explore marketing strategies and a subscription model that enhances patient engagement and satisfaction.
ShapeScale's innovative technology provides a photorealistic digital avatar, revolutionizing body composition analysis and enhancing patient engagement in aesthetic practices.
The subscription model for ShapeScale ensures accessibility for clinics, enabling them to adopt cutting-edge technology without significant upfront costs.
Deep dives
Terry Ross's Expertise in the Aesthetic Industry
Terry Ross is a well-respected figure in the medical aesthetics industry, serving as a Fortune 500 executive and the founder of Terry Ross Consulting. She focuses on enhancing operational efficiency and profitability for practices, providing valuable resources for aesthetic professionals. Her podcast features industry experts, offering practical solutions to improve business outcomes. Terry's approach is rooted in authenticity and a commitment to supporting practitioners as they navigate the challenges of the industry.
Innovative Technology by Shapescale
Shapescale is a groundbreaking 3D body scanner that revolutionizes health and fitness tracking by providing a photorealistic digital avatar of a user's body. The device utilizes a robotic arm to capture 100 million data points and generate accurate body measurements, allowing users to visualize their health progress effectively. It distinguishes itself with features like a heat map that indicates localized fat loss or gain, enhancing user engagement and understanding of body changes. This innovative technology has significant implications for both fitness and aesthetic industries, promoting effective results tracking.
Impact on Aesthetic Practice Profitability
Shapescale has quickly gained traction in aesthetic practices, with a reported presence in over 375 medical spas and plastic surgery clinics in a short time. By providing clear visual data on body changes, it enhances patient consultations and helps set realistic expectations for outcomes from treatments. The technology not only aids in increasing conversion rates for treatments, such as GLP-1, but also fosters upselling opportunities by highlighting areas that potential clients may want to address, thus multiplying the overall revenue for practices. This capability is crucial in a competitive market where differentiating service offerings can lead to substantial business growth.
Affordability and Easy Integration
The pricing model for Shapescale is designed to reduce barriers for practices wanting to adopt the technology, offering a subscription service that starts at just $199 per month. This low-risk option allows practices to incorporate the technology without a significant upfront investment. Integration is streamlined, with onboarding support and marketing materials provided to help clinics effectively utilize the system. Such accessibility is essential for practices looking to innovate without financial strain while ensuring they deliver value to their patients.
In this episode, Terri interviews Alex Wayenberg, CEO of ShapeScale, a groundbreaking company that has developed a 3D body scanning scale. The conversation explores Alex's background, the innovative technology behind ShapeScale, and its significant impact on the health and wellness industry, particularly in aesthetic practices. They discuss how ShapeScale differentiates itself from traditional body composition tools, the importance of authenticity and transparency in patient interactions, and share success stories from practices that have integrated ShapeScale into their services. In this conversation, Terri and Alex discuss the innovative ShapeScale technology that enhances patient tracking and marketing strategies in health and wellness. They explore how the device not only aids in body composition analysis but also fosters client referrals and retention through its user-friendly app. The discussion also covers the subscription model for accessing the technology and its future integration into consumer markets, emphasizing the importance of personalized health solutions.
Get the Snipd podcast app
Unlock the knowledge in podcasts with the podcast player of the future.
AI-powered podcast player
Listen to all your favourite podcasts with AI-powered features
Discover highlights
Listen to the best highlights from the podcasts you love and dive into the full episode
Save any moment
Hear something you like? Tap your headphones to save it with AI-generated key takeaways
Share & Export
Send highlights to Twitter, WhatsApp or export them to Notion, Readwise & more
AI-powered podcast player
Listen to all your favourite podcasts with AI-powered features
Discover highlights
Listen to the best highlights from the podcasts you love and dive into the full episode