In this engaging discussion, Victor Snyders, founder and CEO of Skin Renewal—a leading medical spa chain in South Africa—shares his remarkable journey from side hustle to 20 thriving locations. He highlights the importance of emotional connections in consultations and team dynamics for success. Victor emphasizes the necessity of defining 'why,' 'what,' and 'who' in business, alongside the value of lifelong learning. With insights on overcoming industry challenges and the critical role of fostering a strong organizational culture, his advice is vital for anyone in the aesthetic field.
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question_answer ANECDOTE
Skin Renewal Origin Story
Victor Snyders's wife, Dr. Maureen Allum, started injecting Botox as a side hustle in a spare bedroom.
This led to the creation of Skin Renewal, after legal issues forced her to get an office, which quickly expanded to multiple locations.
insights INSIGHT
Foundational Business Principles
Define the 'why', 'what', and 'who' of your business to create a strong foundation. These principles should guide all decisions, from initial setup to scaling.
volunteer_activism ADVICE
Seek External Perspectives
Avoid falling in love with your own ideas and be willing to start over when necessary. Seek external perspectives and avoid isolating yourself from reality.
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In 'Start with Why', Simon Sinek introduces the concept of 'The Golden Circle', which consists of 'Why', 'How', and 'What'. He argues that successful leaders and organizations start with their purpose or 'Why', which inspires loyalty and trust. Sinek uses examples such as Apple, Martin Luther King Jr., and the Wright Brothers to illustrate how this approach can lead to significant influence and success. The book emphasizes the importance of leadership and purpose in inspiring others and achieving long-term success.
Ready to take your aesthetic practice to the next level? Start with a Growth Accelerator Call with Terri Ross Consulting. Get started today by visiting https://terrirossconsulting.com
In this enlightening episode of 'In Touch with Terri,' host Terri Ross welcomes Victor Snyders, the entrepreneurial mastermind behind Skin Renewal in South Africa. Victor shares his incredible journey of transforming a small side hustle into a thriving empire of 20 clinics. He discusses the strategic frameworks and business principles that have fueled his success, emphasizing the indispensable value of lifelong learning. This episode dives deep into the nuances of scaling a practice, the importance of a unique selling proposition, and the role of emotional connections in consultations. Victor touches on critical themes such as the significance of defining the 'why,' 'what,' and 'who' in a business, drawing from over two decades of experience. With an impressive roster of topics, including people management, overcoming challenges, and maintaining business cohesiveness, Victor offers a treasure trove of insights that are essential for anyone looking to scale their aesthetic practice. As he states, "Don't ever be afraid to be wrong, to ask for help, or to say you don't know." Discover how Victor’s commitment to fostering a strong organizational culture has led to impressive employee retention, and why investing in your people is paramount. This episode is not just a business case study but a masterclass in turning challenges into scaling opportunities, making it a must-listen for industry professionals.
Key Takeaways:
Foundation Principles: Understand your business's ‘why,’ ‘what,’ and ‘who’ to create a strong foundation for growth.
Unique Selling Proposition (USP): Determine what sets your business apart to achieve sustainable competitive advantage.
Employee Investment: Treat your employees as your greatest asset and invest in their growth and development.
Consultation Excellence: Shift the consultation focus to emotional connections to better serve and retain clients.
Lifelong Learning: Stay open to new knowledge and don't shy away from seeking advice or acknowledging gaps in your expertise.
Notable Quotes:
"We had to employ staff. We had no idea what kind of staff to employ. We really… decided to take off in an airplane, but the airplane didn't have wings."
"Your single biggest asset in your business is not your equipment, it's not your patients, it's not your locations, it's not your brand, it's your people."
"Don't ever be afraid to be wrong. Don't ever be afraid to ask for help, and don't ever be afraid to say, I don't know."
"We decided that we would do everything in-house, and we focused on developing skills from people who understood our culture."
"Investing in your people comes with a huge responsibility, but it's essential for growth and success in your business."
Books Mentioned: - 'Start With Why' by Simon Sinek - 'Blink' by Malcolm Gladwell Conferences Referenced: - Aesthetic Medicine World Congress (AMWC), Monaco - Paris MCAS - The Aesthetic Show, Las Vegas Business Tools: Zenoti software
InTouch with Terri 