Resources: Growth 99 Website Go Further, Faster:  https://terrirossconsulting.com/ About the Guest(s): Cameron Hemphill is a visionary entrepreneur and the CEO of Growth 99, a leading digital marketing and automation platform specifically designed for aesthetic practices. With a robust background in digital software development and AI marketing, Cameron has successfully scaled numerous practices to streamline operations and enhance patient engagement. Celebrated for his strategic insights and industry expertise, he has led Growth 99 to significant milestones, including a successful private equity acquisition. Cameron has been a pivotal figure in the aesthetics industry since 2017, building an enterprise that is well-regarded for its innovative solutions and market influence. Episode Summary: In this milestone episode of "In Touch with Terri," host Terri Ross is joined by Cameron Hemphill, CEO of Growth 99, for an enriching conversation as they conclude season nine and set the stage for what's to come in 2025. This episode, commemorating episode 99 and the timely alignment with Growth 99's branding, dives into the journey and innovative strategies behind the company's success. Listeners are offered a detailed exploration of effective marketing strategies tailored for aesthetic practices that focus on leveraging digital tools to enhance growth and patient engagement. Cameron and Terri discuss the transformation within the medical aesthetics industry and the critical role of digital marketing to attract and retain clients. With SEO-optimized terms such as "aesthetic practices," "digital marketing," and "patient engagement," they delve into the significance of having a solid marketing strategy. Cameron shares his insights on growing practices through comprehensive technology deployment, highlighting the powerful synergy between marketing and sales when structured effectively. The dialogue also emphasizes the importance of speed to lead, the value of data-driven strategies, and the future potential in AI marketing. Key Takeaways: Growth 99's Journey: Cameron Hemphill shares the evolution of Growth 99 from its inception to its acquisition, with a focus on supporting aesthetic practices through digital marketing and automation. Marketing vs. Sales: Emphasized the need for aesthetic practices to invest in marketing and develop strong sales strategies to survive and thrive in a competitive landscape. Speed to Lead: Highlighted the critical importance of responding quickly to leads, with data indicating a significant drop in conversion rates if leads are not addressed promptly. AI in Marketing: Discussed the integration and potential of AI tools in enhancing marketing efforts while recognizing the need to utilize current tech solutions strategically. Industry Data and Trends: Provided valuable insights based on industry reports, emphasizing the trends in patient acquisition costs, lifetime value, and the current state of marketing investment. Notable Quotes: "If you want to be a very successful entrepreneur and practice owner, you have to run your practice like a business and you have to buy time and you have to hire experience." - Cameron Hemphill "Speed to lead is more critical now than it ever has been...if you don't get to a lead within the first two minutes, conversion drops by 80%." - Cameron Hemphill "AI is here, it's here to stay...embrace the AI because it's ultimately going to save you time." - Cameron Hemphill "The practices that have scaled the best and maintained revenue growth are great marketers and have doubled down on their sales strategies." - Cameron Hemphill "Marketing and sales have to be synergistic...who you hire, culture, leadership, data, KPIs—it's all critical stuff." - Terri Ross

In a fascinating discussion, Alex Weyenberg, CEO of ShapeScale and a micro and nanosystems engineering expert, unveils the transformative power of their 3D body scanning scale. The conversation dives into how this innovative technology allows users to visualize fitness progress through augmented reality. Alex highlights the importance of authenticity in health tech and shares inspiring success stories from practices that implemented ShapeScale. They also explore marketing strategies and a subscription model that enhances patient engagement and satisfaction.

Discover the vital strategies that can elevate aesthetic practices as the year concludes. Learn how to achieve financial preparedness by reconciling accounts and analyzing pricing. Delve into maximizing holiday revenue with savvy promotions. Lastly, explore the importance of setting effective goals to drive success. This engaging discussion empowers professionals to take decisive action and optimize their operations for top profitability.

In this enlightening discussion, listeners are given five powerful strategies to revitalize aesthetic practices facing economic challenges. Charging consultation fees and establishing loyalty programs are highlighted as key revenue boosters. The importance of optimizing retail sales and investing in staff training is emphasized. Additionally, the episode advocates for utilizing patient reviews to build credibility. Empowerment and consistency emerge as fundamental themes while preparing for future success in the medical aesthetics industry.

Trixy Castro, a trailblazing entrepreneur in real estate and finance, shares her inspiring journey from being a first-generation American to founding multiple successful businesses. She delves into the importance of mentorship and community support for women in leadership. Trixy discusses essential entrepreneurial mindsets, emphasizing resilience and financial understanding. With insights on overcoming challenges and networking, this conversation is a treasure trove for those looking to empower themselves and thrive in business.

Discover the secrets to keeping patients engaged and loyal in the competitive aesthetic market. Learn why marketing should be viewed as a strategic investment, not just an expense. Explore eight essential strategies that drive growth and profitability. Delve into the importance of consistent team training and leveraging data-driven insights. Understand how accountability can enhance marketing success and patient retention. This engaging discussion is packed with actionable tips to elevate your practice and keep patients coming back.

Yvonne Dellos, CEO and Medical Director of the Medical Aesthetic Art Institute, is a trailblazer in the aesthetics industry. Together with Terri, she discusses her unconventional journey into aesthetic medicine and the essential role of business acumen in building a successful practice. Yvonne emphasizes continuous education, mentorship, and the importance of networking to overcome mindset challenges. They also highlight the significance of community building and upcoming events like the MAAI conference, fostering collaboration and empowerment in the aesthetics space.

Explore the art of transforming front desk teams in medical aesthetics into profit-generating powerhouses. Discover 18 actionable tips for improving phone communication and handling price objections with confidence. Learn why ongoing training is vital for outstanding customer experiences. Find out how standardizing messaging can enhance team effectiveness and why robust follow-up processes boost patient engagement. Finally, understand the key performance indicators that link training efforts to enhanced business results.

In this engaging discussion, Victor Snyders, founder and CEO of Skin Renewal—a leading medical spa chain in South Africa—shares his remarkable journey from side hustle to 20 thriving locations. He highlights the importance of emotional connections in consultations and team dynamics for success. Victor emphasizes the necessity of defining 'why,' 'what,' and 'who' in business, alongside the value of lifelong learning. With insights on overcoming industry challenges and the critical role of fostering a strong organizational culture, his advice is vital for anyone in the aesthetic field.

Dr. Johnny Franco, a distinguished plastic surgeon and founder of Austin Plastic Surgery, shares his expertise on the game-changing fusion of weight loss and wellness in med spas. He recounts his personal journey with GLP medications, leading to a revolutionary shift in his practice. The discussion highlights emerging trends in aesthetic medicine, strategic implementations for improving patient satisfaction, and innovative technologies reshaping weight loss solutions. Exciting collaboration plans are unveiled to empower other practices in this evolving landscape.