InTouch with Terri

Summary: In this episode, Terri Ross shares seven valuable lessons she has learned throughout her entrepreneurial journey in the aesthetic space. She emphasizes the importance of adaptability, resilience, positive team culture, networking, continuous learning, time management, and work-life balance. Terri's personal experiences and insights provide valuable guidance for entrepreneurs and professionals in the industry. Key Takeaways: Lesson 1: Adaptability is crucial for success as an entrepreneur, as it allows you to navigate changing circumstances and market conditions. Lesson 2: Resilience is paramount to overcome challenges and setbacks, and it is essential to maintain a deep belief in yourself and your purpose. Lesson 3: Establishing a positive team culture is vital for building a successful organization, and it requires effective leadership, communication, and recognition of team members' contributions. Lesson 4: Networking is essential for professional growth and can open doors to new opportunities and partnerships. Lesson 5: Continuous learning is key to staying informed, acquiring new skills, and adapting to the evolving business landscape. Lesson 6: Time management is crucial for balancing work and personal life, and effective time blocking can enhance productivity and create more freedom. Lesson 7: Work-life balance is essential for personal well-being and maintaining meaningful relationships, and it is important to prioritize self-care and quality time with loved ones. If you are ready to create change and want to learn more about APX, please visit www.apxplatform.com to schedule a discovery call. Please visit our youtube channel at: www.youtube.com/channel/UCxOkt_vcZd4lXKwcGbgMYaQ If you found this episode valuable, please share this with a friend or colleague that would benefit from listening.

Claire Larson and Jennifer Hatton, Co-founders of MedSpa Social, share their expertise in crafting effective social media strategies for medical aesthetics. They tackle common anxieties faced by med spa owners and emphasize the importance of a data-driven approach. The duo discusses the balance between creative branding and compliance with industry regulations. They also highlight the significance of team communication and standardized responses to enhance customer satisfaction. Key insights focus on optimizing content, engagement quality, and leveraging personal storytelling to differentiate businesses in the competitive landscape.

Terri Ross interviews Drew Fine, a Fractional Executive and Advisor for Get Hair MD. They discuss the non-invasive hair loss solutions offered by Get Hair MD and how it can be a profitable revenue stream for aesthetic practices. Drew shares his background in the aesthetic space and his experience working with major companies in the industry. He explains the history and business model of Get Hair MD, which focuses on licensing their suite of solutions and protocols to aesthetic practices. The goal is to create a brand new hair vertical within these practices, offering exclusive territories and marketing support. Drew highlights the target audience for Get Hair MD, which includes patients suffering from hair loss and thinning hair. He emphasizes the non-invasive nature of the treatments and the high completion rate of the protocol. Drew also discusses the training and marketing support provided by Get Hair MD, including social media advertising and influencer partnerships. The episode concludes with a call to action for interested practitioners to reach out to Drew for more information. Key Takeaways: Get Hair MD offers non-invasive hair loss solutions for aesthetic practices. The business model involves licensing the suite of solutions and protocols to practices, providing exclusive territories and marketing support. The target audience includes patients with hair loss and thinning hair, who are looking for non-invasive treatments. The protocol has a high completion rate and can be customized to fit into existing treatment offerings. Get Hair MD provides training and marketing support, including social media advertising and influencer partnerships. If you are ready to create change and want to learn more about APX, please visit apxplatform.com to schedule a discovery call. Please visit our youtube channel at: www.youtube.com/channel/UCxOkt_vcZd4lXKwcGbgMYaQIf you found this episode valuable, please share this with a friend or colleague that would benefit from listening.

**Key Takeaways:** 1. Understanding the financials and data of a practice is crucial for success in the aesthetic medicine industry. 2. Developing a treatment plan and effectively communicating with patients can lead to better patient retention and increased revenue. 3. Continuous learning and improvement are essential for staying competitive in the field. 4. Asking hard questions and negotiating job terms are important steps when joining a practice. 5. Conversion rates play a significant role in practice growth and should be regularly monitored and improved. Dr. David Turer, a plastic and reconstructive surgeon, joins Terri to discuss the challenges and best practices in the aesthetic medicine industry. Dr. Turer shares his journey from engineering to medicine and how he navigated the business side of running a practice. He emphasizes the importance of understanding the financials and data of a practice, as well as the need for continuous learning and improvement. Dr. Turer also highlights the significance of developing a treatment plan and effectively communicating with patients to achieve their desired results. 
 If you are ready to create change and want to learn more about APX, please visit apxplatform.com to schedule a discovery call. Please visit our youtube channel at: www.youtube.com/channel/UCxOkt_vcZd4lXKwcGbgMYaQ If you found this episode valuable, please share this with a friend or colleague that would benefit from listening.

Key Takeaways: Sales training is an investment with a high return on investment for aesthetic practices. Providers have an obligation to diagnose and provide comprehensive treatment plans for patients. Effective sales training can build trust, increase revenue per hour, and improve patient retention and lifetime value. In this episode, Terri discusses the importance and value of sales training for aesthetic practices. She emphasizes that as providers, it is their obligation to diagnose and provide the best possible treatment plan for patients. Terri shares her own background in sales and highlights the need for comprehensive and holistic treatment plans in aesthetic medicine. She also addresses common misconceptions and fears around sales in the industry. Terri provides insights into the six proven methods of what sales training can do for a practice, including building trust, increasing revenue per hour, and improving patient retention and lifetime value. If you are ready to create change and want to learn more about APX, please visit apxplatform.com to schedule a discovery call. Please visit our youtube channel at: www.youtube.com/channel/UCxOkt_vcZd4lXKwcGbgMYaQ If you found this episode valuable, please share this with a friend or colleague that would benefit from listening.

Tune in to this episode of In Touch with Terri as she shares some exciting news about the recent merger that just took place between APX Platform and Engage Technologies Group and how the addition of the patient engagement feature along with APX’s practice optimization provides a comprehensive practice performance system that will revolutionize the medical aesthetics industry. Terri will take a deep dive into the value of patient engagement, the critical gap that currently exists in the industry, how it can differentiate your practice and give you a competitive edge, and enhance the patient experience by fostering buy-in, helping to provide education which makes them more informed and proving a higher patient conversion ratio. If you are ready to create change and want to learn more about APX, please visit apxplatform.com to schedule a discovery call. Please visit our youtube channel at: www.youtube.com/channel/UCxOkt_vcZd4lXKwcGbgMYaQ If you found this episode valuable, please share this with a friend or colleague that would benefit from listening.

Join Terri Ross for this informative episode of InTouch with Terri as she sits down with Nick Mattia of Care Credit to talk about the importance of offering patient financing solutions in your medical aesthetic practice.  We’ve all been watching the economy for signs of a recession. You might have questions and be wondering what you can do to prepare yourself for patients who may be hesitant to spend? We’ve got answers, so you’ll want to listen to this power-packed podcast to learn how patient financing can play a significant role in recession-proofing your practice. f you are ready to create change and want to learn more about APX, please visit https://apxplatform.com to schedule a discovery call. Please visit our youtube channel at: https://www.youtube.com/channel/UCxOkt_vcZd4lXKwcGbgMYaQ If you found this episode valuable, please share this with a friend or colleague that would benefit from listening.    

Tune in to this high-energy, dynamic episode of InTouch with Terri as she sits down with Drew Plotkin, Emmy award-winning producer; author; and marketing guru to some of the biggest names in beauty, consumer goods, and entertainment industry – as well as the Founder and CDO (Chief Dude Officer) of men’s skincare line DERM DUDE. Terri and Drew dish about: His rise to the top of the mens’ grooming industry The latest trends and areas of opportunities over the next 5-10 years in men’s skincare and grooming What actions aesthetic practices can take now to prepare for those changes And finally how aesthetic practices can better reach the male demographic in creative and innovative ways. If you are ready to create change and want to learn more about APX, please visit https://apxplatform.com to schedule a discovery call. Please visit our youtube channel at: https://www.youtube.com/channel/UCxOkt_vcZd4lXKwcGbgMYaQ If you found this episode valuable, please share this with a friend or colleague that would benefit from listening. 

Tune in to this engaging episode of InTouch with Terri as she sits down with Leslie Tracey, the founder of the first financial practice solely focused on the medical aesthetic space. Leslie’s lifelong passion is helping women in the medical aesthetics industry protect their practices, retain and attract the best employees, and create an exit strategy on their own terms. She focuses on bringing the very unsexy topic of risk management into every business building and exit conversation to ensure her clients make the smartest business decisions possible.  Download Leslie's Risk Management Checklist Here: https://www.traceydonavan.com/riskmanagementchecklist If you are ready to create change and want to learn more about APX, please visit https://apxplatform.com to schedule a discovery call. Please visit our youtube channel at: https://www.youtube.com/channel/UCxOkt_vcZd4lXKwcGbgMYaQ If you found this episode valuable, please share this with a friend or colleague that would benefit from listening. 

Tune in to this brand new episode of InTouch with Terri as she sits down with Eric Casaburi, founder and CEO of Serotonin Centers to talk about building and scaling a brand in the aesthetic space.  Terri and Eric have an enlightening conversation about his entrepreneurial spirit and journey and his passion for advancing the health and well being for men and women.  You’ll hear how after spending 15+ years growing on the most nationally recognized fitness brands—with over 150 gyms, serving 500,000+ members, across 16 states under his leadership, Eric noticed many health and fitness enthusiasts were fighting an uphill battle against their own aging process and were no longer getting the results they expected from their efforts. Wanting to give them a solution to recalibrate, Eric founded Serotonin Anti-Aging Centers in 2021–giving members and clients a road map for their lifelong wellness journey, no matter where they are on the continuum.  He has since built and scaled an incredible brand and has more than 40 new franchise locations in development. If you are ready to create change and want to learn more about APX, please visit https://apxplatform.com to schedule a discovery call. Please visit our youtube channel at: https://www.youtube.com/channel/UCxOkt_vcZd4lXKwcGbgMYaQ If you found this episode valuable, please share this with a friend or colleague that would benefit from listening.