InTouch with Terri Data-Driven Social Media
Sep 19, 2023
Claire Larson and Jennifer Hatton, Co-founders of MedSpa Social, share their expertise in crafting effective social media strategies for medical aesthetics. They tackle common anxieties faced by med spa owners and emphasize the importance of a data-driven approach. The duo discusses the balance between creative branding and compliance with industry regulations. They also highlight the significance of team communication and standardized responses to enhance customer satisfaction. Key insights focus on optimizing content, engagement quality, and leveraging personal storytelling to differentiate businesses in the competitive landscape.
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From Digital Experts to Med Spa
- Jennifer and Claire came from 15 years in digital strategy and social media before Instagram existed.
- They found joy working with med spas and created Med Spa Social to help this niche strategically.
Social Media Builds Relationships
- Social media is primarily about building relationships and connections.
- Users seek brands that educate and build trust, not just advertisements.
Standardize Responses for Efficiency
- Create a standard document with answers to common questions for consistent, quick responses.
- This prevents delays that cause potential clients to look elsewhere.