

InTouch with Terri
The InBound Podcasting Network
Terri Ross Is The Aesthetic Industry’s Premier Sales Training Expert
Strategic Growth Consultant, Author, and International Speaker
Strategic Growth Consultant, Author, and International Speaker
Episodes
Mentioned books

Jun 5, 2023 • 25min
Leveraging Patient Financing with Care Credit to Build Your Practice Revenue and Retention
Join Terri Ross for this informative episode of InTouch with Terri as she sits down with Nick Mattia of Care Credit to talk about the importance of offering patient financing solutions in your medical aesthetic practice. We’ve all been watching the economy for signs of a recession. You might have questions and be wondering what you can do to prepare yourself for patients who may be hesitant to spend? We’ve got answers, so you’ll want to listen to this power-packed podcast to learn how patient financing can play a significant role in recession-proofing your practice. f you are ready to create change and want to learn more about APX, please visit https://apxplatform.com to schedule a discovery call. Please visit our youtube channel at: https://www.youtube.com/channel/UCxOkt_vcZd4lXKwcGbgMYaQ If you found this episode valuable, please share this with a friend or colleague that would benefit from listening.

May 19, 2023 • 50min
Trends in Men’s Skincare & Grooming
Tune in to this high-energy, dynamic episode of InTouch with Terri as she sits down with Drew Plotkin, Emmy award-winning producer; author; and marketing guru to some of the biggest names in beauty, consumer goods, and entertainment industry – as well as the Founder and CDO (Chief Dude Officer) of men’s skincare line DERM DUDE. Terri and Drew dish about: His rise to the top of the mens’ grooming industry The latest trends and areas of opportunities over the next 5-10 years in men’s skincare and grooming What actions aesthetic practices can take now to prepare for those changes And finally how aesthetic practices can better reach the male demographic in creative and innovative ways. If you are ready to create change and want to learn more about APX, please visit https://apxplatform.com to schedule a discovery call. Please visit our youtube channel at: https://www.youtube.com/channel/UCxOkt_vcZd4lXKwcGbgMYaQ If you found this episode valuable, please share this with a friend or colleague that would benefit from listening.

May 1, 2023 • 36min
How to Manage Risk in Your Aesthetic Practice
Tune in to this engaging episode of InTouch with Terri as she sits down with Leslie Tracey, the founder of the first financial practice solely focused on the medical aesthetic space. Leslie’s lifelong passion is helping women in the medical aesthetics industry protect their practices, retain and attract the best employees, and create an exit strategy on their own terms. She focuses on bringing the very unsexy topic of risk management into every business building and exit conversation to ensure her clients make the smartest business decisions possible. Download Leslie's Risk Management Checklist Here: https://www.traceydonavan.com/riskmanagementchecklist If you are ready to create change and want to learn more about APX, please visit https://apxplatform.com to schedule a discovery call. Please visit our youtube channel at: https://www.youtube.com/channel/UCxOkt_vcZd4lXKwcGbgMYaQ If you found this episode valuable, please share this with a friend or colleague that would benefit from listening.

Apr 3, 2023 • 47min
Building and Scaling an Aesthetics Brand
Tune in to this brand new episode of InTouch with Terri as she sits down with Eric Casaburi, founder and CEO of Serotonin Centers to talk about building and scaling a brand in the aesthetic space. Terri and Eric have an enlightening conversation about his entrepreneurial spirit and journey and his passion for advancing the health and well being for men and women. You’ll hear how after spending 15+ years growing on the most nationally recognized fitness brands—with over 150 gyms, serving 500,000+ members, across 16 states under his leadership, Eric noticed many health and fitness enthusiasts were fighting an uphill battle against their own aging process and were no longer getting the results they expected from their efforts. Wanting to give them a solution to recalibrate, Eric founded Serotonin Anti-Aging Centers in 2021–giving members and clients a road map for their lifelong wellness journey, no matter where they are on the continuum. He has since built and scaled an incredible brand and has more than 40 new franchise locations in development. If you are ready to create change and want to learn more about APX, please visit https://apxplatform.com to schedule a discovery call. Please visit our youtube channel at: https://www.youtube.com/channel/UCxOkt_vcZd4lXKwcGbgMYaQ If you found this episode valuable, please share this with a friend or colleague that would benefit from listening.

Mar 20, 2023 • 46min
The “We-Work Concept, A new Cloud Medspa
Tune in to this dynamic episode of InTouch with Terri as she sits down with Ignacia Fanlo (Iggy), founder and CEO of Vansanity to talk about the “We Work” concept for medical aesthetic practitioners and entrepreneurs and his new CloudMedSpa service – a non-branded, franchise available to ANY and ALL medical spas and aesthetic practices anywhere in the world. We’ll hear how he developed the concept, what challenges or hurdles it helps solve for aesthetic practices, and why you might want to be the first in your area to participate. If you are ready to create change and want to learn more about APX, please visit https://apxplatform.com to schedule a discovery call. Please visit our youtube channel at: https://www.youtube.com/channel/UCxOkt_vcZd4lXKwcGbgMYaQ If you found this episode valuable, please share this with a friend or colleague that would benefit from listening.

Feb 3, 2023 • 11min
How to Eliminate Overwhelm When Starting a Medical Aesthetic Practice
HOW TO START YOUR OWN MULTI-MILLION DOLLAR AESTHETIC PRACTICE: 6 MONTH PROGRAM The APX "How to Start Your Own Multi-Million Dollar Aesthetic Practice: 6 Month Incubator Program“ will begin another session on February 20, 2023. OVERVIEW OF 6 MONTH PROGRAM This comprehensive New Practice Development Program covers the 3 stages of new development STAGE 1: VISION, MISSION, FEASIBILITY, START UP COSTS AND PROFORMA Includes: competitive analysis, target demographics, researching and building startup costs, determining revenue per hour, labor costs, rent, marketing, administrative costs, creating a forecast and budget STAGE 2: BUSINESS PLAN AND LOAN PROCUREMENT Includes: Developing business plan, loan application and process, hiring a commercial broker, lease negotiation, review of lease, letter of intent, the role of the architect and criteria for selection, build-out timeline, selecting a General Contractor, the bid process and construction oversight STAGE 3: IMPLEMENTATION TO LAUNCH Includes: Marketing, pre-launch planning and execution, systems (PMS, EMR, accounting software), communication, equipment, supplies, HR, recruiting, onboarding, external systems, clinical and operations, legal, regulatory use tax, vendor training, staff orientation, planning launch event. https://apxplatform.com/new-practice-development-course/ Register for the Aesthetic Success 4/S Summit in Park City, Utah on February 16, 2023: https://www.theaestheticsuccess.com/ If you are ready to create change and want to learn more about APX, please visit https://apxplatform.com to schedule a discovery call. Please visit our youtube channel at: https://www.youtube.com/channel/UCxOkt_vcZd4lXKwcGbgMYaQ If you found this episode valuable, please share this with a friend or colleague that would benefit from listening.

Jan 26, 2023 • 17min
Mastering the Business of Aesthetics: A New Experiential Learning Opportunity
Join Terri Ross in to this “from the heart” episode of InTouch with Terri as she reveals the WHY behind the creation of her brand new experiential learning opportunity called the 4S Summit, presented by Aesthetic Success. Terri reveals why she is determined to not rest on her laurels but to continue to look for new avenues to help aesthetic medicine owners, providers, and managers learn how to master the business of aesthetics. Register for the Aesthetic Success 4/S Summit in Park City, Utah on February 16, 2023: https://www.theaestheticsuccess.com/ If you are ready to create change and want to learn more about APX, please visit https://apxplatform.com to schedule a discovery call. Please visit our youtube channel at: https://www.youtube.com/channel/UCxOkt_vcZd4lXKwcGbgMYaQ If you found this episode valuable, please share this with a friend or colleague that would benefit from listening.

Jan 12, 2023 • 24min
BulletProof Your Practice in 2023 - How to Succeed Despite Economic Conditions
To kick off 2023, enjoy this power-packed, real talk episode of In Touch with Terri as Terri dishes out How To Bulletproof Your Practice in 2023 with 10 tips on how to succeed despite economic conditions. Register for the Aesthetic Success 4/S Summit in Park City, Utah on February 16, 2023 before January 15th to lock in the early bird special! Reserve now https://www.theaestheticsuccess.com/ If you are ready to create change and want to learn more about APX, please visit https://apxplatform.com to schedule a discovery call. Please visit our youtube channel at: https://www.youtube.com/channel/UCxOkt_vcZd4lXKwcGbgMYaQ If you found this episode valuable, please share this with a friend or colleague that would benefit from listening.

Dec 1, 2022 • 23min
Lessons Learned in 2022 with Terri Ross
Join Terri Ross for a one-on-one interpersonal episode of InTouch with Terri as she reflects on the top 7 things she learned from 2022, including what it means to to be an entrepreneur, a team leader, taking a solution-based approach, and so much more! Terri teaches how this newfound knowledge is going to fuel her 2023, as 2022 is rapidly approaching the rear view mirror. If you are ready to create change and want to learn more about APX, please visit https://apxplatform.com to schedule a discovery call. Please visit our youtube channel at: https://www.youtube.com/channel/UCxOkt_vcZd4lXKwcGbgMYaQ If you found this episode valuable, please share this with a friend or colleague that would benefit from listening.

Nov 11, 2022 • 26min
Practice Consolidation and Growth: What's Next? with Nicole Gregory
Terri Ross met our guest Nicole Gregory 5 years ago at an Amspa event. Following the event, Nicole hired Terri to review her Medspas' numbers, prices, and services to help her build out her pro-forma/budget. Now, 5 years later, Nicole's one location has turned into three! The big hype is MSO, roll ups, consolidation and private equity money. What's next for YOU? Are you set up for success? In this epsiode, Terri and Nicole talk about the following: - Why Nicole hired Terri Ross in the first place - What led to Nicole's success and what makes Urban You unique - MSOs and what they mean - Consolidation in the industry and how Nicole is helping other medspa owners take the lift off if they want to partner If you are ready to create change and want to learn more about APX, please visit https://apxplatform.com to schedule a discovery call. Please visit our youtube channel at: https://www.youtube.com/channel/UCxOkt_vcZd4lXKwcGbgMYaQ If you found this episode valuable, please share this with a friend or colleague that would benefit from listening.