
InTouch with Terri
Terri Ross Is The Aesthetic Industry’s Premier Sales Training Expert
Strategic Growth Consultant, Author, and International Speaker
Latest episodes

Mar 20, 2023 • 46min
The “We-Work Concept, A new Cloud Medspa
Tune in to this dynamic episode of InTouch with Terri as she sits down with Ignacia Fanlo (Iggy), founder and CEO of Vansanity to talk about the “We Work” concept for medical aesthetic practitioners and entrepreneurs and his new CloudMedSpa service – a non-branded, franchise available to ANY and ALL medical spas and aesthetic practices anywhere in the world. We’ll hear how he developed the concept, what challenges or hurdles it helps solve for aesthetic practices, and why you might want to be the first in your area to participate. If you are ready to create change and want to learn more about APX, please visit https://apxplatform.com to schedule a discovery call. Please visit our youtube channel at: https://www.youtube.com/channel/UCxOkt_vcZd4lXKwcGbgMYaQ If you found this episode valuable, please share this with a friend or colleague that would benefit from listening.

Feb 3, 2023 • 11min
How to Eliminate Overwhelm When Starting a Medical Aesthetic Practice
HOW TO START YOUR OWN MULTI-MILLION DOLLAR AESTHETIC PRACTICE: 6 MONTH PROGRAM The APX "How to Start Your Own Multi-Million Dollar Aesthetic Practice: 6 Month Incubator Program“ will begin another session on February 20, 2023. OVERVIEW OF 6 MONTH PROGRAM This comprehensive New Practice Development Program covers the 3 stages of new development STAGE 1: VISION, MISSION, FEASIBILITY, START UP COSTS AND PROFORMA Includes: competitive analysis, target demographics, researching and building startup costs, determining revenue per hour, labor costs, rent, marketing, administrative costs, creating a forecast and budget STAGE 2: BUSINESS PLAN AND LOAN PROCUREMENT Includes: Developing business plan, loan application and process, hiring a commercial broker, lease negotiation, review of lease, letter of intent, the role of the architect and criteria for selection, build-out timeline, selecting a General Contractor, the bid process and construction oversight STAGE 3: IMPLEMENTATION TO LAUNCH Includes: Marketing, pre-launch planning and execution, systems (PMS, EMR, accounting software), communication, equipment, supplies, HR, recruiting, onboarding, external systems, clinical and operations, legal, regulatory use tax, vendor training, staff orientation, planning launch event. https://apxplatform.com/new-practice-development-course/ Register for the Aesthetic Success 4/S Summit in Park City, Utah on February 16, 2023: https://www.theaestheticsuccess.com/ If you are ready to create change and want to learn more about APX, please visit https://apxplatform.com to schedule a discovery call. Please visit our youtube channel at: https://www.youtube.com/channel/UCxOkt_vcZd4lXKwcGbgMYaQ If you found this episode valuable, please share this with a friend or colleague that would benefit from listening.

Jan 26, 2023 • 17min
Mastering the Business of Aesthetics: A New Experiential Learning Opportunity
Join Terri Ross in to this “from the heart” episode of InTouch with Terri as she reveals the WHY behind the creation of her brand new experiential learning opportunity called the 4S Summit, presented by Aesthetic Success. Terri reveals why she is determined to not rest on her laurels but to continue to look for new avenues to help aesthetic medicine owners, providers, and managers learn how to master the business of aesthetics. Register for the Aesthetic Success 4/S Summit in Park City, Utah on February 16, 2023: https://www.theaestheticsuccess.com/ If you are ready to create change and want to learn more about APX, please visit https://apxplatform.com to schedule a discovery call. Please visit our youtube channel at: https://www.youtube.com/channel/UCxOkt_vcZd4lXKwcGbgMYaQ If you found this episode valuable, please share this with a friend or colleague that would benefit from listening.

Jan 12, 2023 • 24min
BulletProof Your Practice in 2023 - How to Succeed Despite Economic Conditions
To kick off 2023, enjoy this power-packed, real talk episode of In Touch with Terri as Terri dishes out How To Bulletproof Your Practice in 2023 with 10 tips on how to succeed despite economic conditions. Register for the Aesthetic Success 4/S Summit in Park City, Utah on February 16, 2023 before January 15th to lock in the early bird special! Reserve now https://www.theaestheticsuccess.com/ If you are ready to create change and want to learn more about APX, please visit https://apxplatform.com to schedule a discovery call. Please visit our youtube channel at: https://www.youtube.com/channel/UCxOkt_vcZd4lXKwcGbgMYaQ If you found this episode valuable, please share this with a friend or colleague that would benefit from listening.

Dec 1, 2022 • 23min
Lessons Learned in 2022 with Terri Ross
Join Terri Ross for a one-on-one interpersonal episode of InTouch with Terri as she reflects on the top 7 things she learned from 2022, including what it means to to be an entrepreneur, a team leader, taking a solution-based approach, and so much more! Terri teaches how this newfound knowledge is going to fuel her 2023, as 2022 is rapidly approaching the rear view mirror. If you are ready to create change and want to learn more about APX, please visit https://apxplatform.com to schedule a discovery call. Please visit our youtube channel at: https://www.youtube.com/channel/UCxOkt_vcZd4lXKwcGbgMYaQ If you found this episode valuable, please share this with a friend or colleague that would benefit from listening.

Nov 11, 2022 • 26min
Practice Consolidation and Growth: What's Next? with Nicole Gregory
Terri Ross met our guest Nicole Gregory 5 years ago at an Amspa event. Following the event, Nicole hired Terri to review her Medspas' numbers, prices, and services to help her build out her pro-forma/budget. Now, 5 years later, Nicole's one location has turned into three! The big hype is MSO, roll ups, consolidation and private equity money. What's next for YOU? Are you set up for success? In this epsiode, Terri and Nicole talk about the following: - Why Nicole hired Terri Ross in the first place - What led to Nicole's success and what makes Urban You unique - MSOs and what they mean - Consolidation in the industry and how Nicole is helping other medspa owners take the lift off if they want to partner If you are ready to create change and want to learn more about APX, please visit https://apxplatform.com to schedule a discovery call. Please visit our youtube channel at: https://www.youtube.com/channel/UCxOkt_vcZd4lXKwcGbgMYaQ If you found this episode valuable, please share this with a friend or colleague that would benefit from listening.

Oct 27, 2022 • 20min
Value of the Consultation - You Getting Sold on YOU
Join Terri Ross in this electric episode of InTouch with Terri focusing not only on the consultation process, but having the mindset necessary to execute them with perfection. Terri teaches you the key steps to getting sold on yourself, before you start to “sell” to anybody else, and becoming utterly convinced and believe in what you’re selling so strongly that you become unstoppable! If you are ready to create change and want to learn more about APX, please visit https://apxplatform.com to schedule a discovery call. Please visit our youtube channel at: https://www.youtube.com/channel/UCxOkt_vcZd4lXKwcGbgMYaQ If you found this episode valuable, please share this with a friend or colleague that would benefit from listening.

Oct 12, 2022 • 21min
Preparing Your Business For the Fall/Winter Holiday Season
As we approach Q4 and the holidays its critical to ensure your practice is set up to finish the year strong. To do that requires planning and preparation. In this episode, Terri offers 5 important metrics you need to know and measure before you can plan what specials or promotions to offer to ensure you are profitable. Terri also provides 8 Strategies that will boost your revenue. : Increase brand awareness Drive patients in the door Inform them of new treatments and procedures Increase revenue If you are ready to create change and want to learn more about APX, please visit https://apxplatform.com to schedule a discovery call. Please visit our youtube channel at: https://www.youtube.com/channel/UCxOkt_vcZd4lXKwcGbgMYaQ If you found this episode valuable, please share this with a friend or colleague that would benefit from listening.

Sep 8, 2022 • 27min
8 Key Steps Necessary to Improve Your Aesthetic Practice
Join Terri Ross in this insightful episode, walking you through the 8 key steps necessary to improve your aesthetic practice. As many of us know, the client journey begins with that first phone call or a web inquiry, but are we doing all we can to make that initial touch-point as impactful as possible? Listen in to learn the 8 steps to ensure that initial outreach turns into a happy, long-term client. If you are ready to create change and want to learn more about APX, please visit https://apxplatform.com to schedule a discovery call. Please visit our youtube channel at: https://www.youtube.com/channel/UCxOkt_vcZd4lXKwcGbgMYaQ If you found this episode valuable, please share this with a friend or colleague that would benefit from listening.

Aug 17, 2022 • 43min
Networking Your Niches with Dr. Celeste Nagy
Join in this exciting new episode of InTouch with Terri as she welcomes Dr. Celeste Nagy of Beaty Plastic Surgery in Atlanta. Listen in as they dive deep into finding your niche and networking to it! Whether you’ve been in business and practicing for several years, everyone wants to grow. It’s about talking to one, but reaching many… In this episode you will learn… Tips for finding your specific “why”, and how it translates to networking your niche What different avenues for networking provide the highest ROI How to create an environment that is safe and comfortable for your niche Advice for people just starting out and maybe joining a senior practice And more! If you are ready to create change and want to learn more about APX, please visit https://apxplatform.com to schedule a discovery call. Please visit our youtube channel at: https://www.youtube.com/channel/UCxOkt_vcZd4lXKwcGbgMYaQ If you found this episode valuable, please share this with a friend or colleague that would benefit from listening.
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