InTouch with Terri The Value of Training, Data, and KPIs
Aug 22, 2023
Dr. David Turer, a plastic and reconstructive surgeon and assistant professor at the University of Pittsburgh, shares insights on navigating the business side of aesthetic medicine. He emphasizes the importance of understanding financial data for practice success and highlights how effective patient communication can enhance retention and revenue. Dr. Turer discusses the necessity of continuous learning and adapting treatment plans to improve outcomes. He also addresses the importance of monitoring conversion rates for practice growth and encourages engaging with mentorship and community for new professionals.
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Engineering to Surgery Transition
- Dr. David Turer transitioned from engineering to plastic surgery, feeling overwhelmed by the business side when starting practice.
- He emphasizes that many new physicians lack formal business training despite clinical expertise.
Doctors Lack Business Training
- Most physicians feel underprepared for business aspects due to lack of formal business education.
- Complex hospital systems and private equity growth reveal this widespread business knowledge gap.
Proactively Build Career Connections
- Build relationships early during training to find ideal job opportunities post-fellowship.
- Be proactive about geographic and practice preferences to discover fitting private practices.