

Keeping Patients Engaged and Loyal with Effective Aesthetic Marketing
26 snips Aug 29, 2024
Discover the secrets to keeping patients engaged and loyal in the competitive aesthetic market. Learn why marketing should be viewed as a strategic investment, not just an expense. Explore eight essential strategies that drive growth and profitability. Delve into the importance of consistent team training and leveraging data-driven insights. Understand how accountability can enhance marketing success and patient retention. This engaging discussion is packed with actionable tips to elevate your practice and keep patients coming back.
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Track KPIs and Train Your Team
- Track key performance indicators (KPIs) like lifetime value and average revenue per patient.
- Train your team on conversions and follow-ups to maximize marketing ROI.
Marketing Investment vs. Expense
- Most practices underinvest in marketing, spending less than 5% of revenue.
- The recommended marketing spend is 10% of total revenue, or 15-20% for new practices.
Align Marketing with High-ROI Services
- Align marketing efforts with high-ROI services.
- Focus on procedures with the highest gross profit and revenue per hour.