In 'Start with Why', Simon Sinek introduces the concept of 'The Golden Circle', which consists of 'Why', 'How', and 'What'. He argues that successful leaders and organizations start with their purpose or 'Why', which inspires loyalty and trust. Sinek uses examples such as Apple, Martin Luther King Jr., and the Wright Brothers to illustrate how this approach can lead to significant influence and success. The book emphasizes the importance of leadership and purpose in inspiring others and achieving long-term success.
The Four Agreements is a self-help book that provides a practical guide to personal freedom based on ancient Toltec wisdom. The book introduces four simple yet powerful agreements: Be impeccable with your word, Don’t take anything personally, Don’t make assumptions, and Always do your best. These agreements are designed to help readers break free from self-limiting beliefs, avoid unnecessary suffering, and achieve a happier and more fulfilling life. The book has been widely acclaimed and has become a New York Times bestseller for over a decade, translated into 53 languages worldwide.
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Terri's Guest: Yvonne Dellos Yvonne Dellos is a highly esteemed figure in the aesthetics industry, known for her innovative contributions and leadership. She is the CEO and Medical Director of the Medical Aesthetic Art Institute (MaAI), which she founded in 2018. With a background in nursing and as a nurse practitioner, Yvonne has built a reputation as a trailblazer in the aesthetic space. Her institute provides leading training programs used by over 750 medical spas. Additionally, she is a Key Opinion Leader (KOL) in the aesthetics industry and a sought-after consultant for brands like Prollenium, Benev, and Merz.
Episode Summary:
Welcome to another episode of “In Touch with Terri,” where host Terri Ross is joined by the dynamic Yvonne Dellos, an influential leader in the aesthetics space. In this engaging episode, Yvonne and Terri delve into the vital aspects of building a successful aesthetic practice, sharing insights from their extensive professional journeys.
Throughout the episode, Yvonne Dellos discusses her unconventional path into aesthetic medicine, transitioning from a hospital setting to founding her highly successful business, Results Medical Aesthetics and Weight Loss, in 2015. Yvonne underscores the importance of strong foundational knowledge, emphasizing the significant gaps in business acumen among many practitioners. She also highlights the necessity of continuous education and mentorship, which laid the groundwork for her Medical Aesthetic Art Institute (MaAI). Listeners will gain valuable insights into common challenges faced by Medspa owners, effective leadership strategies, and the crucial differences between coaching and consulting.
Terri Ross and Yvonne Dellos share powerful narratives about overcoming personal and professional obstacles, pivoting towards philanthropy, and the importance of community and collaboration in the aesthetics industry. The episode also previews the upcoming MaAI conference, promising an intimate, energizing, and educational experience for attendees.
Key Takeaways:
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Foundational Strength: The importance of building a solid foundation in business fundamentals is crucial for long-term success in the aesthetics industry.
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Continuous Learning & Mentorship: Investing in continuous education and having a strong mentor can dramaticallydrastically accelerate professional growth.
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Leadership & Culture: Effective leadership and a strong company culture are essential for maintaining a cohesive and motivated team.
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Coaching vs. Consulting: Understanding the distinct roles of coaching, which focuses on mindset and accountability, versus consulting, which provides tactical business insights.
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Philanthropy & Giving Back: As professionals achieve financial success, shifting focus towards philanthropic efforts can provide a deeper sense of fulfillment and purpose.
Resources:
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