Marketing School - Digital Marketing and Online Marketing Tips

In episode #743, Eric and Neil discuss how to maintain a 30% open rate for your emails. Tune in to hear how to grow your list and stay out of the spam folder. TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: How to Maintain a 30% Open Rate On Your Email List As It Grows [00:45] Typical open rates are between 10-15%. [00:54] Most people would say to clean out your email list, but you won’t get any growth this way. [01:18] Ask your subscribers questions. [01:46] Try to have a conversation with the email recipients. [02:35] If you are launching a course, you should ask for people to share their journeys with content marketing, as well. [03:01] Emailing a questions once per month will help to ensure that you stay at the top of people’s inbox. [03:40] Make sure you don’t end up in the spam box by staying relevant. [03:56] That’s it for today! [04:00] If you could take two minutes out of your day, we are trying to improve the listening experience for you, so go to Singlegrain.com/survey and help us gain some insight into what matters to our listeners. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In episode 742, Eric and Neil discuss simple ways to come up with effective marketing ideas. Tune in to hear some simple hacks. TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: A Simple Way To Come Up With The Most Effective Marketing Ideas [00:40] Spy on your competition! [00:55] AdBeat is a way to see all the ads a company is running and how their spend trends are running. [01:30] This also shows you which ads have been used for the longest period of time. [01:43] Go to your competitors’ web sites. [01:45] Track the changes that they make, because it will give you an idea of what is helping them grow. [02:00] If you go multiple times, you will get “cookied” and you will see all their ads and campaigns. [02:36] AHREFS Content Gap is a way to see all the different keywords your competition is ranking for that you are not. [03:09] Take those keywords to UberSuggest and you will get more ideas about how to use them. [03:25] Use BuiltWith to see what tech your competitors are using. This will give you an idea of how to expand. [03:50] If your competitors are using A/B Tests, it means they are sophisticated enough to make changes and boost conversions. [04:20] Facebook has added the “info and ad” section. This allows you to see all the ads one person or company is running. [04:52] Go to niche marketing conferences and pick up new marketing tactics. [05:14] Everyone is friendly and will prove helpful. [05:25] These conferences are a great place to pick up new hacks from reliable sources. [06:04] War Room is a good example of a niche conference. [06:24] That’s all for today! [06:28] If you could take two minutes out of your day, we are trying to improve the listening experience for you, so go to Singlegrain.com/survey and help us gain some insight into what matters to our listeners. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In episode #741, Eric and Neil discuss what you should do with visitors who don’t buy. Tune in to hear how you should follow up with people who didn’t convert. TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: What Should You Do With All of Your Visitors Who Don't Buy [00:34] Survey those customers who do not buy. [00:50] If you have 100 visitors, you will be lucky if 5 people make a purchase. [01:06] Sure, you could look at Google Analytics, but you won’t know why people aren’t converting. [01:30] If you survey your audience, you can learn from mistakes and boost conversions. [02:15] SurveyMonkey and Qualaroo are great tools to use. [02:30] Eric also likes TypeForm. [03:20] Eric likes the question “Were you considering joining the Digital XP Accelerator?” because the answers let him know that the messaging wasn’t aligning with people’s pay-points. [04:06] Follow up with an email or phone call and try to convince those surveyed to buy. [04:20] Even if they don’t buy, this will give you a clearer idea of why they did not. [04:41] That’s all for today! [04:46] If you could take two minutes out of your day, we are trying to improve the listening experience for you, so go to Singlegrain.com/survey and help us gain some insight into what matters to our listeners. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In episode #740, Eric and Neil discuss what you should do when you aren’t growing. Tune in to hear how you can stimulate growth. TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: What Should You Do When You're Not Growing [00:45] If Eric is in a rut, he likes to take a break. [01:08] Clearing his head allows him to move forward and come up with better/new ideas. [01:25] When people stop growing, it is because they are relying on old tactics. [01:37] Neil likes to run drastic experiments to test out new ideas. [01:53] Growth is often boosted by unorthodox methods. [02:00] At Crazy Egg, they grew quickly by switching the homepage from a long sales page, to a much shorter, concise page. [02:15] They also tested the “sign in with Google” option, which worked out well. [02:35] After those methods began to hurt them, they switched it up again. [03:15] In general, if growth slows down, do the opposite of what you are currently doing. [03:30] Eric has a friend that does video advertising. [03:55] His secret is that he does the opposite of what people expect or request. [04:15] Think about how you can turn ideas on their heads. [04:55] That’s all for today! [04:58] If you could take two minutes out of your day, we are trying to improve the listening experience for you, so go to Singlegrain.com/survey and help us gain some insight into what matters to our listeners. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In episode #739, Eric and Neil discuss news ways to do Competitive Analysis. Tune in to hear about new techniques. TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: The New Way to Do Competitive Analysis [00:38] Facebook is a great way to do competitive analysis. [00:55] There is a sidebar on Facebook ads that says “info and ads” that will show you all the ads someone is running. [01:11] You can put a pixel on your website, build an audience, and use tools like SimilarWeb to see who you share an audience with. [01:40] Make sure when doing CA, that the audience is similar to yours. [02:32] The idea behind using the new FB ads feature is more transparency. [03:00] Instead of having to come up with ideas from scratch, you can use other’s ads to show your clients what’s out there and build a campaign from there. [03:24] That’s all for today! [03:28] If you could take two minutes out of your day, we are trying to improve the listening experience for you, so go to Singlegrain.com/survey and help us gain some insight into what matters to our listeners. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In today’s episode, Eric and Neil discuss unorthodox strategies for coming up with blog topics. Tune in to hear how you can spin any topic. TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: The Unorthodox Strategy We Use to Come Up WIth Topics For Our Blog [00:45] They don’t have many strategies at Neil’s org, but rather one simple method. [01:10] Neil writes about personal experiences. [01:25] Neil wants people to know they can’t get his content anywhere else. [01:52] When he shares personal stories, he gets 12x more comments. [02:25] Growth Everywhere doesn’t have a headline or title until after the interview. [03:15] At Single Grain, employees are required to come to a meeting with multiple blog ideas. [03:45] A blog should be about what you want to share, but also what people would want to read. [04:10] As a blogger, you can come up with unique stories for any industry. You just have to put your personal spin on things. [04:45] Ben Settle came up with the concept for “Seinfeld Emails”. [05:25] Emails that are about nothing, but somehow tie back into what you’re selling. [05:30] That’s all for today! [05:36] If you could take two minutes out of your day, we are trying to improve the listening experience for you, so go to Singlegrain.com/survey and help us gain some insight into what matters to our listeners. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In episode #737, Eric and Neil discuss whether cheaper is better. Tune in to hear if you are shooting yourself in the foot by charging less. TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: Is Cheaper Better? [01:00] Some people say you pay what you get for, but sometimes cheaper is better. [01:30] There is a diamond company that makes the stones in a lab. When they sell them for less, no one wants them. When they sell them for the same price as mined diamonds, they sell out. [02:00] The quality is the same, but the diamonds are made in simulated conditions. [02:28] If two advertising companies charge two different rates, most people will pay the higher rate for a smaller company and more focused attention. [03:05] People often question the quality of something if it’s too low of a price. [03:30] There is no exact science to setting a price point, so do your research and run tests. [04:20] That’s it for today! [04:24] If you could take two minutes out of your day, we are trying to improve the listening experience for you, so go to Singlegrain.com/survey and help us gain some insight into what matters to our listeners. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In episode #736, Eric and Neil discuss why marketers change their minds so often. Tune in to hear why marketers are a fickle bunch. TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: Why Marketers Change Their Minds a Lot [00:45] Eric and Neil originally said they wouldn’t use Outbrain or Taboola. [01:00] Since then, those companies have improved their methods. [01:24] At first, the Facebook ads platform was weak. [01:45] Often, marketers change their minds because circumstances change. [02:05] What worked yesterday, may not work today. [02:20] Market conditions are always in flux. [02:38] Neil always told people not to advertise on Instagram, but he has since changed his tune to some degree. [03:00] It’s not good for cold traffic, but works for further exposure. [03:30] Have a framework whereby you can re-test methods that were previously unsuccessful. [04:10] That’s all for today! [04:13] If you could take two minutes out of your day, we are trying to improve the listening experience for you, so go to Singlegrain.com/survey and help us gain some insight into what matters to our listeners. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In episode #735, Eric and Neil discuss how to do content marketing on a budget. Tune in to hear what steps you can take to save some money. TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: How to Do Content Marketing on a Budget [00:45] Right now, Eric is cutting his content marketing budget. [01:00] They decided to collaborate or work on getting guest posts. [01:47] KissMetrics grew by reaching out to other content marketers and offering a platform. [02:27] You can get people to write for free if you offer publicity and other opportunities for exposure. [03:15] There are a lot of writers out there writing well-researched long-form content. [03:52] Infogram or Canva are great ways to repurpose content and turn it into infographics. [04:35] The content re-usage framework is a great line of thinking and a great way to save money. [05:32] That’s it for today! [05:36] If you could take two minutes out of your day, we are trying to improve the listening experience for you, so go to Singlegrain.com/survey and help us gain some insight into what matters to our listeners. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In episode #734, Eric and Neil discuss how to build links the right way. Tune in to hear what makes link-building sleazy. TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: How to Build Links (Without Being Sleazy) [01:00] Having a simple widget or tool is a great way to provide a service without being sleazy. [01:25] Neil likes to release free copies of paid tools. [01:56] HubSpot overtook Drift by offering a free service. [02:30] Yelp offers widgets that helps restaurants link-build. [02:45] Email outreach isn’t sleazy, even though people think it is. [03:02] To not be sleazy, you have to offer value. [03:46] Aim to build relationships instead of just reaching out for links. [04:15] Use data to help you find out your best people to reach out to. [04:43] That’s it for today! [04:47] If you could take two minutes out of your day, we are trying to improve the listening experience for you, so go to Singlegrain.com/survey and help us gain some insight into what matters to our listeners. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.