Marketing School - Digital Marketing and Online Marketing Tips

In episode 753, Eric and Neil discuss the best way to write a cold email. Tune in to hear why you shouldn’t pitch someone right off the bat. TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: Best Way to Write a Cold Email [00:35] When Eric started emailing people, he would write epic novels. [00:53] It’s important that your emails are concise. No one wants to read a novel! [01:03] Make sure you personalize it in some way. [01:15] For instance, Neil like bottled water, so you could find a way to incorporate that into your pitch. [01:40] Don’t make a sales pitch, pitch a call or a smaller ask. [02:00] Neil has found that when you pitch in your very first email, it is so much harder to close or convert that customer. [02:07] Build a conversation. [02:22] Ask people for their feedback, then maybe get on the phone with them. [02:28] Ask if certain changes would sweeten the pot for the customer. [03:26] Build a relationship before you pitch your customer. [03:52] Most people fail at emailing because they pitch in the very first email. [04:07] Take the Neil Patel template and customize it. [04:20] Taking the extra step to personalize your emails will up your conversions. [04:33] That’s all for today! [04:36] If you could take two minutes out of your day, we are trying to improve the listening experience for you, so go to Singlegrain.com/survey and help us gain some insight into what matters to our listeners. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In episode #752, Eric and Neil discuss an easy alternative to content marketing. Tune in to hear how you can get great content for free. TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: The Easy Alternative to Content Marketing [00:38] Have your users create content for you! [00:44] Consulting.com and its proprietor didn’t enjoy content marketing, but he thought it would be a great idea to get users, customers, etc. to created video testimonials for him. [01:34] Consulting.com has thousands of video testimonials that ultimately help drive sales and conversions. [02:10] Kissmetrics asked everyone who was part a competition they were running to write a piece for the blog. [02:28] Because of this, they got 7 blog posts per week for free. [03:05] The content was also high-quality. [03:15] Yelp and Trip Advisor do so well because they have user-generated content. [03:30] Screen the content to make sure it’s quality work. [03:45] Listen Notes pulls people’s reviews and notes about podcasts from the web and curates them. [04:09] That’s all for today! [04:14] If you could take two minutes out of your day, we are trying to improve the listening experience for you, so go to Singlegrain.com/survey and help us gain some insight into what matters to our listeners. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In episode #751, Eric and Neil discuss how to properly hire interns. Tune in to hear tips on making the most of internships. TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: How to Hire Marketing Interns [00:45] Interns are awesome because they aren’t jaded and are basically blank slates. [00:55] They are often quick learners and you can train them to have a future in your company. [01:35] Eric had an intern that didn’t have a college degree, but he is one of their best employees now. [01:55] You never know where good talent will come from. [02:05] One intern earned his spot at Singlegrain by writing an 800-word blog post about what he would do to improve the site. [02:18] Eric pays his interns. [02:25] AngelList has been a great resource for finding interns. [02:36] Neil goes to colleges directly. [02:48] The schools help with recruiting. [03:10] As your potential interns what they are looking for in a career. [03:25] Don’t make false promises. [03:45] Don’t string interns along with the hopes of getting a full-time job, if that won’t be an option. [04:40] Sometimes, Eric teaches at USC, which gives him a great opportunity to find interns. [05:05] Ask your interns to do an assignment, like a video to show off their skills. [05:40] Make the internship mutually beneficial, so the interns get as much out of their position as you do. [05:58] That’s all for today! [06:02] If you could take two minutes out of your day, we are trying to improve the listening experience for you, so go to Singlegrain.com/survey and help us gain some insight into what matters to our listeners. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In episode #750, Eric and Neil discuss how you can get more traffic just by making your site load quickly. Tune in to hear how you can speed up your website. TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: How to Get More Traffic From The Google Page Speed Update [00:55] Page speed has always been a factor, but now they are rolling out page speed algorithm updates. [01:45] Eric’s site was run through GTMetrix to show him what was slowing it down. [02:21] He then cleaned up the slow parts and tested out the site again. [02:48] He got a substantial bump in visitors once he sped up his site. [03:25] Neil uses Google AMP and MaxCDN to make sure his site loads quickly and is routing through local servers across the globe. [03:45] Neil’s site also uses lazy loading, so things load as you scroll. [04:07] Make sure to compress images and reduce javascripts. [04:30] Bad code will ruin a site. [04:53] Make sure to make the most of what you already have instead of chasing new, shiny objects. [05:34] That’s it for today! [05:38] If you could take two minutes out of your day, we are trying to improve the listening experience for you, so go to Singlegrain.com/survey and help us gain some insight into what matters to our listeners. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In episode #749, Eric and Neil discuss whether riches are in the niches. Tune in to hear whether you need to focus on a niche market. TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: Are The Riches Really In The Niches? [00:55] If they are, then why do we do different things? [01:15] In the beginning, you can go after a niche, because it is too expensive to go after a huge category. [01:20] Once you are established, you should expand and get beyond a niche market. [01:22] For example, ConvertKit tried to compete in the email marketing space and it didn’t work out. When they changed course to be a service for bloggers, they started succeeding. Now, they are Seva and have a larger business. [02:00] It is hard to make millions working within a niche. [02:35] If you are going to swing, swing for the fences. [02:54] If you don’t have a lot of cash, go for a niche. If you have the money, go for a huge market from day one. [03:25] Eric interviewed someone who works for Kahuna. [03:44] They focused on one area and then expanded their knowledge in that area. [04:10] In this case, the company wasn’t working before they focused on a niche. [04:41] Sam Evans found that when he “niched down”, he was able to have more success. [05:10] Now, Sam and Consulting.com target anyone who hates their job and has some sort of expertise. Then he teaches these people how to become consultants. [06:05] He has since had members create testimonials for his service. [06:100] That’s it for today! [06:17] If you could take two minutes out of your day, we are trying to improve the listening experience for you, so go to Singlegrain.com/survey and help us gain some insight into what matters to our listeners. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In episode #748, Eric and Neil discuss how you could learn the best marketing hacks from the top 1%. Tune in to hear how you can get the best hacks from the best people. TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: How to Learn the Best Marketing Hacks From the Top 1% [00:40] When learning marketing, you are not getting the best tactics from the best people. [01:15] Marketers don’t necessarily want to reveal their best, most effective tactics. [01:30] If they share everything that is working, the more people that use that tactic, the less effective it becomes. [02:08] If you network enough, eventually, people will share tactics with you. [02:28] Eric and Neil share tactics all the time. [03:07] You can throw dinner parties, attend conferences, join groups like EO or YPO and you will build relationships. [03:25] You don’t need internet-famous people to get people to attend your events. [03:45] The goal is to build relationships and learn from others in your field. [05:00] Build relationships without expectation and you will earn people’s trust. [05:05] That’s all for today! [05:10] If you could take two minutes out of your day, we are trying to improve the listening experience for you, so go to Singlegrain.com/survey and help us gain some insight into what matters to our listeners. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In episode #747, Eric and Neil discuss how Seinfeld emails can increase your sales. Tune in to hear why you should be writing Seinfeld emails. TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: How Seinfeld Emails Will Grow Your Sales [00:45] Ben Settle has a service called “Email Players” and shares a bunch of email marketing tactics. [01:20] Seinfeld Emails are so-called, because the emails don’t talk about the product or anything related to your business (it’s an email about nothing), but then you find a way to tie it in to your product. [02:26] There are so many different email sequences. [03:25] If people just wrote emails for different parts of their sequence, their conversions would go up. [03:40] You need to send out as many emails as you can. [03:50] Sam Evans earns over $20 Million/year doing his consulting course. [04:00] He puts out an email every single day. [04:25] It’s not just using the Seinfeld method, it should be about storytelling. [05:06] That’s all for today! [05:10] If you could take two minutes out of your day, we are trying to improve the listening experience for you, so go to Singlegrain.com/survey and help us gain some insight into what matters to our listeners. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In episode #746, Eric and Neil discuss the best way to build links without actually building them. Tune in to hear the long-term method for link building. TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: The Best Way To Build Links Without Building Them [00:34] Relationships! [00:38] When you get to know more people, they will naturally link to you. [00:52] Neil knows a lot of people in the industry (including Eric). He and Eric have linked to each other without even asking. [01:20] Neil links to Eric not only because he is a friend, but because his content is good and relevant to his business. [01:50] You shouldn’t ask your friends and taint the friendship. [02:04] Noah Kagan did a video about this very subject. [02:25] Build relationships without expecting anything and it will pay dividends in the future. [03:10] Attend conferences, join slack groups, join LinkedIn groups to build relationships. [03:33] Everyone starts at zero and it will pay to build relationships. Say yes to everything at first. [04:05] You can also close business deals by having relationships. There are so many reasons to network, [04:35] Don’t expect immediate results; it may take more than a year. [04:55] That’s it for today! [04:58]  If you could take two minutes out of your day, we are trying to improve the listening experience for you, so go to Singlegrain.com/survey and help us gain some insight into what matters to our listeners. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In episode #745, Eric and Neil discuss the “land and expand” content marketing strategy. Tune in to learn about this method and how to apply it to your site. TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: The Land and Expand Content Marketing Strategy [01:05] Eric and Neil have a domain for this podcast, but they haven't been paying much attention to it. [01:55] Over the last seven days, they have gotten over 1000 visitors. This means they get about 6000 visitors per month. [02:12] They are planning to expand the content to see if it positively affects their traffic. [02:30] If you take all the pages you have and just add more content, you are wasting your time; look at which page gets the most traffic and expand upon it. [03:18] Use AHREFS and see how your keywords are ranking. [03:20] If the keywords drive 500-1000 visits per month, go ahead and expand. Otherwise, ignore that page or those keywords. [03:45] Within 30 days you may see an increase in traffic, but never more than double your current traffic. [04:42] That’s all for today! [04:45] If you could take two minutes out of your day, we are trying to improve the listening experience for you, so go to Singlegrain.com/survey and help us gain some insight into what matters to our listeners. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In episode #744, Eric and Neil discuss how to add long-tail keywords to your content. Tune in to hear how you can rank for long-tail keywords. TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: How to Add Long-Tail Keywords to Your Content [00:33]  If you type in Singlegrain.com or NeilPatel.com and use the Top Pages on the AHREFS or SEMRush sites, you can see how your pages rank and for which keywords. [01:20] Look at all your content that is ranking and go to Google Search Console, where you will see the impression count, keywords, etc. [01:50] Whatever someone is searching for, they are looking for a solution. [02:01] When using keywords, make sure you are offering relevant content regarding said keywords. [03:11] If you have a competitor that ranks above you for a certain keyword, you can take that URL and plug it into AHREFS. Then you can see all the keywords for which they are getting traffic and impressions. [03:35] From there, you can judge whether you re able to adjust your content to include the keywords for which your competitors are ranking higher. [03:55] It costs 6-7x more to acquire a new customer vs. maintaining existing customers. [04:52] That’s all for today! [04:57] If you could take two minutes out of your day, we are trying to improve the listening experience for you, so go to Singlegrain.com/survey and help us gain some insight into what matters to our listeners. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu   Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.