Marketing School - Digital Marketing and Online Marketing Tips

In episode #763, Eric and Neil discuss how you can reduce refund rates. Tune in to hear how you can provide better service to avoid refund rates. TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic:  How to Reduce Your Refund Rates [00:35] First, understand why people are asking for refunds. [00:58] When someone wants a refund, ask them why. [01:11] Whether that is an email or a survey, the info will be helpful. [01:27] Once you have about 50 answers, you will probably start to see a pattern. [01:45] Jump Cut has an action-based guarantee. They will refund if the customer proves they went through the entire online course they offer. [02:20] Their refund rate dropped to 5%. [02:42] Expand your refund period. The longer it drags out, the fewer refunds you will have. [03:01] Adjust your pricing. [03:25] Offer to drop the price instead of refunding. [03:47] When you do that, customers like and respect you more. [04:10] Offer products and services for a limited or set period of time. [04:59] That’s it for today! [05:03] Go to Singlegrain.com/Giveway for a special marketing tool giveaway! Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu   Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In episode #762, Eric and Neil discuss why you should stick to one marketing channel. Tune in to hear why focusing on one channel is so important. TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: Why You Should Only Stick to One Marketing Channel [00:36] When Eric has tried too many channels at once, he has failed. [00:50] Doing too much spreads you too thin and can lead to disastrous results. [01:06] Focus on the thing that is most successful. [01:30] Marketing is not just one channel, it has to encompasses everything. [01:50] Each individual should focus on their strongest skill set. [03:10] Neil is not great at Instagram, so he doesn’t bother with it. [04:00] Look at the most successful marketers. They crush it at social media, but they don’t ignore the other channels available (they just have another team member take care of it). [04:19] That’s it for today! [04:34] Go to Singlegrain.com/Giveway for a special marketing tool giveaway! Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu   Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In episode #761, Eric and Neil discuss how many funnels you need. Tune in to hear why more funnels doesn’t always equal greater success. TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: How Many Marketing Funnels Do You Need [00:40] ConvertKit and Drift are useful funnels. [00:55] Using too many gets confusing. [01:11] Neil has one marketing funnel. [01:27] He segments inside the funnel, so by segmenting he can pitch offers based on the path the customer follows. [01:44] Even people who love funnels, tend to pare it down to one main funnel. [02:08] With too many funnels, you can easily lose track of things. [02:44] Once you have one advanced funnel, it’s easier to improve upon it. [03:08] Testing and improving on efunnel is better than having multiple, complicated funnels. [03:40] Base your upsells and downsells from the info gained in the first funnel. [03:55] Make your funnel like a “Choose Your Own Adventure”, so it can be personalized to each visitor. [04:25] It’s important to see how people interact with your brand. [04:44] That’s it for today! [04:48] Go to Singlegrain.com/Giveway for a special marketing tool giveaway! Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In episode #760, Eric and Neil discuss putting a phone number on your website. Tune in to hear if this is a necessary tactic. TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: Should You Place a Phone Number on Your Website? [00:38] Eric gets 10-15 calls per day. [00:56] Neil thinks it’s a waste of time to field random calls. [01:15] Use chat services instead. [01:30] Most of the calls are junk. [01:45] Consider segmentation and only reveal your number to US visitors. [03:00] It’s easier to collect a lead and call them. [03:35] You can use Drift or Intercom to help segment your visitors and leads. [03:57] That’s all for today! [03:59] If you could take two minutes out of your day, we are trying to improve the listening experience for you, so go to Singlegrain.com/survey and help us gain some insight into what matters to our listeners. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu   Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In episode #759, Eric and Neil discuss easy SEO tactics. Tune in to hear some of the easiest things you can do to improve your traffic. TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: Low Hanging Fruit - SEO Tactics That Easy And Effective [00:40] Make the most of what you have already. [01:25] Upgrade posts and content. [01:45] Remove the dates from URLs. [01:55] Making URLs more generic is beneficial for your Google ranking. [02:33] Shorten URLs to increase your traffic. [02:57] Neil has deleted content before. [03:15] Pruning your content could negatively affect your traffic. [03:57] When pruning, look at what the post is doing for you. If it isn’t performing well, it won’t hurt to delete, but it’s better to fix what’s there. [04:45] Speed up your site. [04:50] GTMetrix will help you see how fast your site is. [05:08] You may find that there are useless tags slowing down your load times. [05:28] The best hack is building a brand. [05:37] This is the most reliable long-term tactic. [06:15] That’s it for today! [06:19] If you could take two minutes out of your day, we are trying to improve the listening experience for you, so go to Singlegrain.com/survey and help us gain some insight into what matters to our listeners. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu   Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In episode #758, Eric and Neil tell you how you can find freelancers that don’t suck. Tune in to hear how your hiring process could be improved. TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: How to Find Cheap Freelancers That Don't Suck [00:43] Eric has been using AngelList to find freelancers, while Neil has been using Upwork and Problogger. [01:20] Eric has found great recruiters on Upwork. [02:00] Make sure you choose people who have good reviews, high success ratio, and a lot of completed projects. [02:30] Neil likes to skype with potential freelancers. [03:00] Just talk to people and figure out what they can do for your business. [03:20] Basecamp has written about their hiring process. [03:50] Pay potential employees for a small test project. [04:15] This will give you an idea about the quality of their work. [05:10] Neil would find freelancers and test out 5 at the same time. [05:26] That’s all for today! [05:28] If you could take two minutes out of your day, we are trying to improve the listening experience for you, so go to Singlegrain.com/survey and help us gain some insight into what matters to our listeners. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In episode #757, Eric and Neil discuss 7 powerful marketing tools. Tune in to hear about some lesser-known marketing tools. TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: 7 Powerful Marketing Tools You May Not Have Heard Of [00:35] 1: Supermetrics is top of mind for Eric, because they are putting together reports for an all-hands meeting and it helps to make powerful reports. [01:11] 2: Clickflow is Eric’s tool, but Neil likes it because it allows you to do A/B testing. [01:58] 3: Bonjouro allows you to customize and personalize videos to your customers. [02:30] 4: Profit Well helps you find the lifetime value of your customer. [03:33] 5: LTV Plus has agents that can man your chatbots. [04:23] 6: AimTell creates push notifications that helps bring traffic to your website. [05:00] It also helps send notifications to those who did not purchase anything. [05:22] 7: Answer Force provides an agent to man your phone lines. [05:54] This is helpful if you are in a service business. [06:06] That’s all for today! [06:11] If you could take two minutes out of your day, we are trying to improve the listening experience for you, so go to Singlegrain.com/survey and help us gain some insight into what matters to our listeners. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In episode #756, Eric and Neil discuss whether it is better to charge a monthly fee or a one-time fee. Tune in to hear which is more lucrative. TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: Is It Better to Charge a Monthly Fee or a One-Time Fee [00:40] If you have a monthly fee, look at the lifetime value of your customer. [00:45] Think about charging a one-time that is more or equivalent to your LTV and see if that generates more revenue. [01:05] People like the concept of a one-time fee. [01:24] It’s a much more appealing marketing message. [01:33] You have to be testing! [02:37] If your average customer only lasts one year, it’s more beneficial to charge up front. [02:56] Neil tested out up-front payment and a payment plan and found that up-front was the best system for his business. [03:25] If you charge a one-time fee for a lot of stuff, this holds greater appeal. [04:05] It’s all about the lifetime value of your customer: this is the best way to determine your pricing structure. [04:43] If you’re doing a subscription thing, you can use a dashboard that will track your clients and payments. [05:04] Price Intelligently is a great resource. [05:18] If you want to try a monthly fee, consider sticking with an up-front fee, but test it out first. [05:40] That’s all for today! [05:44] If you could take two minutes out of your day, we are trying to improve the listening experience for you, so go to Singlegrain.com/survey and help us gain some insight into what matters to our listeners. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In episode #755, Eric and Neil discuss whether you should give up on marketing campaigns that don’t work right away. Tune in to hear whether you should stay the course or drop dead weight. TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: Should You Give Up On Marketing Campaigns That Don't Work Initially [00:40] Singlegrain is trying to do what ClickFunnels has done in terms of bundling software with online courses. [01:00] Eric made an elaborate webinar and found that people really liked it. [01:17] However, no one bought immediately afterwards. [01:35] Eric was so disappointed, but he decided it would take more work to succeed pitching bundles. [02:04] The feedback he received let him know that he was downplaying his teaching skills too much. [02:15] So, sometimes you need to take a step back and re-jigger things and understand that everything takes time. [02:35] Don’t give up. [03:00] Marketing isn’t easy: you’re not going to get the results you want unless you put in a lot of work. [03:10] It could take a year before you start to gain traction. [03:40] Even though Neil gets 1 Million visits a month, he is still hungry for more. [04:02] If you are willing to roll with the punches, you will succeed. [04:15] Don't’ just do the webinar, follow up with emails! [04:30] If a campaign stops working, don’t give up on it. Figure out what needs to be added (upsells, downsells) or updated (your landing page, etc.). [04:50] Never give up on things that work. Always attempt to fix it before giving up. [05:09] That’s all for today! [05:13] If you could take two minutes out of your day, we are trying to improve the listening experience for you, so go to Singlegrain.com/survey and help us gain some insight into what matters to our listeners. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In episode 754, Eric and Neil discuss ways to reduce spending. Tune in to hear what you can do to cut spending without affecting your traffic. TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: How to Reduce Your Marketing Spend Without Hurting Your Traffic [00:40] It’s the most expensive at the very beginning. [00:53] You’ll find that over time, the methods you use to get traffic will go into automatic maintenance mode. [01:00] If something is in maintenance mode,  you shouldn’t be spending as much money. [01:18] Why spend the same amount of money when it takes a third of the effort to get results? [01:30] If you take your eye off the campaign, numbers get worse. [01:45] Make sure you are always looking at the basics, optimizing, and cutting what doesn’t work. [02:02] You will struggle to find where you can cut. [02:12] Neil recommends looking at credit card statements to understand your expenses and where to cut. [02:30] Cutting small things will have an impact and you will save money. [02:45] Singlegrain was using over 30 tools in the beginning. [02:54] Now, they are down to 15 tools. [03:10] You will waste money on marketing when you are not looking at your bills every month. [03:20] That’s it for today! [03:28] If you could take two minutes out of your day, we are trying to improve the listening experience for you, so go to Singlegrain.com/survey and help us gain some insight into what matters to our listeners. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.