How to Reduce Your Refund Rates

[00:27] Today’s Topic: How to Reduce Your Refund Rates

[00:35] First, understand why people are asking for refunds.

[00:58] When someone wants a refund, ask them why.

[01:11] Whether that is an email or a survey, the info will be helpful.

[01:27] Once you have about 50 answers, you will probably start to see a pattern.

[01:45] Jump Cut has an action-based guarantee. They will refund if the customer proves they went through the entire online course they offer.

[02:20] Their refund rate dropped to 5%.

[02:42] Expand your refund period. The longer it drags out, the fewer refunds you will have.

[03:01] Adjust your pricing.

[03:25] Offer to drop the price instead of refunding.

[03:47] When you do that, customers like and respect you more.

[04:10] Offer products and services for a limited or set period of time.

[04:59] That’s it for today!

[05:03] Go to Singlegrain.com/Giveway for a special marketing tool giveaway!

How to Reduce Your Refund Rates | Ep. #763