Marketing School - Digital Marketing and Online Marketing Tips

In episode #773, Eric and Neil discuss what you should do about pages that rank, but don’t meet user intent. Tune in to hear how you can fix this issue and keep your rankings. TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: What You Should do About Pages That Rank But Don't Meet User Intent [00:55] People will bounce really quickly if your page doesn’t meet their needs. [01:26] Go to GSC and look at all the key phrases for which you are getting impressions (not just clicks!). [01:40] These key phrases aren’t keywords, they are problems; people are searching because they are trying to solve a problem. [02:14] If you find that your page is ranking for something it doesn’t entirely cover, you can make content that centers on those search terms. [02:30] Otherwise, you can take a risk and alter the content on the page. You may lose rankings, even though you are changing it to suit the key phrases for which you are ranking. [03:30] Search engines don’t put websites that meet their algorithm requirements at the top of the page, they put whatever site helps the user the most. [03:39] Even if the changes you are making aren’t the best for Google, but are good for the user, Google will catch up and increase your ranking. [04:00] Survey your users and tailor posts to their problems. [04:13] That’s it for today! [04:17] Go to Singlegrain.com/Giveaway for a special marketing tool giveaway! Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu   Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In episode #772, Eric and Neil discuss how to push your rankings to the first page of search results. Tune in to hear how you can easily boost your rankings. TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: How to Push Your Rankings From Page 2 to Page 1 [00:35] If you are ranking in the top 3, your click-through rates from organic search results will be higher. [01:38] People rarely go to page 2 of their search results. [02:03] Go into Google Search Console and look at the keywords for which you are getting impressions. [02:14] Make sure you address the problems people are searching for within your content. [02:41] Change the title of your page. [02:59] Use Ahrefs or Majestic and reach out to people who have linked to pages similar to yours; make the case as to why your page is better and convince them to link to you. [03:30] Internal linking also helps. [03:45] Build links, optimize your content, and optimize your title tags. [04:26] That’s it for today! [04:28] Go to Singlegrain.com/Giveaway for a special marketing tool giveaway! Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In episode #771, Eric and Neil discuss whether you should build links using rich anchor text. Tune in to hear if you should be focusing your energy on anchor text. TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: Should You Build Rich Anchor Text Links Still? [00:54] If too many links are rich in anchor text and contain a keyword, search engines will know that you’re trying to manipulate them and you won’t rank as high. [01:10] Go to Ahrefs and type in the URLs that are at the top of page 1 for the terms for which you are trying to rank. [01:45] If you are building links naturally, you won’t be able to control the anchor text all the time. [02:25] Once the cup is overflowing, you will be hit with an algorithmic penalty. [02:55] Only focus about 5-10% of your energy on anchor text. [03:33] Links impact rankings, but so does the content on your page. [03:55] If you only focus on rich anchor text, your rankings are unsustainable. [04:30] That’s it for today! [04:33] Go to Singlegrain.com/Giveway for a special marketing tool giveaway! Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu   Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In episode #770, Eric and Neil discuss what percentage of your links should point to your homepage. Tune in to hear if there is a magical percentage that will help your homepage rank higher. TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: What Percent of Your Links Should Point to Your Homepage [00:40] Eric and Neil don’t know what percentage of their links lead to their homepages. [01:04] It doesn’t always make sense to link something back to your homepage. [01:26] Your homepage won’t convert as well as other pages, so it’s important to use it to discuss your products and services and make pages that are about the specifics of your offerings. [02:03] There’s no magic percentage that works the best. [02:25] Look at your metrics and determine the right percentage for yourself. [03:03] Even if your homepage converts well, you can’t rank your homepage for a bunch of terms. [03:22] Just focus on internal pages. [03:32] If you already have a lot of links to your homepage, pick the main pages that you want to rank higher and link to those. [04:25] Be careful with your anchor text. Make it flow naturally. [04:37] That’s it for today! [04:40] Go to Singlegrain.com/Giveway for a special marketing tool giveaway! Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu   Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In episode #769, Eric and Neil discuss which social network is the best for video. Tune in to hear which network you should be focusing on. TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: Which Social Network Is The Best For Video [00:45] There are so many social networks. [00:54] Twitch is now one of the main networks along with Facebook, Instagram, Snapchat, and Twitter. [01:25] Eric got more views on LinkedIn than he did on Facebook. [01:40] Neil thinks LinkedIn performs the best for video, because they want it more and promote it harder. [02:02] However, you shouldn’t limit yourself to LinkedIn. [02:20] You have nothing to lose by posting to a site that doesn’t have your ideal demographic. [02:35] The content repurposing framework is a good model for this. [03:17] Even if you are in B2C, there’s nothing wrong with uploading to LinkedIn. [03:31] The CEO of Cheddar is great at uploading tons of video content. [03:50] Just keep uploading anywhere you can! [04:10] YouTube drives long-term traffic, so don’t forget to post there. [04:50] Even if your YouTube numbers are smaller in the short-term, they will grow larger in the long-term. [04:55] That’s all for today! [04:59] Go to Singlegrain.com/Giveway for a special marketing tool giveaway! Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In episode #768, Eric and Neil discuss how you can launch a product like Apple does. Tune in to hear how you can create hype. TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: How to Launch Like Apple [00:44] Apple has a PLF: Product Launch Formula. [01:03] Jumpcut likes to take you through three or four videos over a few days. [01:20] The final one pumps you up to buy. [01:42] Apple creates early buzz. [01:50] There are leaks and rumors. [02:00] They always announce at conferences. [02:40] People always know that if they don't’ act fast, the product will sell out and it will take longer to get the product. [03:10] Apple creates scarcity. [03:50] They know how to manufacture a feeding frenzy [04:17] Even though there is no reason to camp out for products anymore, people still do it, because Apple knows how to create hype and manufacture urgency/scarcity. [05:00] Influencers will help you create buzz. [05:13] That's it for today! [05:16] Go to Singlegrain.com/Giveway for a special marketing tool giveaway! Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu   Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In episode #767, Eric and Neil discuss how the GDPR has changed link building outside the US. Tune in to hear how you must go about link building now that the regulation has made it harder. TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: How GDPR Changed Link Building [00:37] GDPR = Global Data Protection Regulation. [00:54] There are now a lot of restrictions about what you can do in terms of data collection. [01:15] It has made link-building harder. [01:53] You can’t just email blast people anymore. [02:05] A simple way to build links, is to go to their site and message them through their contact form. [02:45] Be careful how you contact businesses in the UK. [03:10] There are a lot of lawsuits happening right now. [03:20] That’s it for today! [03:23] Go to Singlegrain.com/Giveway for a special marketing tool giveaway! Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu   Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In episode #766, Eric and Neil discuss how to hire solid SEOs. Tune in to hear how you find great SEOs that don’t suck. TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: How to Hire Full-Time SEOs That Don't Suck [00:35] Don’t just believe the resume. [01:00] The real test is to see what changes they would make to your website and if they can implement specific changes. [01:40] Test them out on a temp basis before you hire full-time. [02:05] Good SEOs have “burnt” their own websites. [03:10] The more seasoned you are with running experiments, the better a hire you will be. [03:35] Ask potential hires about their weaknesses and really get into the nitty gritty. [04:05] Make sure they know how to modify basic HTML code. [04:23] You want people who can take action. [04:32] Go to the Marketing School website and find our post about SEO interview questions. [04:40] Check out the potential hire’s website. [04:59] That's all for today! [05:01] Go to Singlegrain.com/Giveway for a special marketing tool giveaway! Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu   Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In episode #765, Eric and Neil discuss how to find the best marketing talent. Tune in to hear how you can find young, motivated workers. TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: How to Find the Best Young Marketing Talent [00:37] Eric’s interns have always been great. [01:06] Singlegrain often uses Angellist to find the best people. [01:31] It is important to have a hiring process. [01:58] You can find young talent via blogging and social sites, but the best way to find great talent is to have interns. [02:20] Neil’s company looks for interns who really want a career in marketing. [02:30] They train them to grow with the company. [02:52] When you get them young, they aren’t jaded. [03:30] Be a “T-Shaped” marketer. [04:18] If you want people who are “up to speed”, look for people who did internships at other marketing agencies. [04:42] Most agencies won’t hire their interns. [05:08] Pay your interns! [05:18] By paying interns, you set a good precedent. [05:30] That’s it for today! [05:34] Go to Singlegrain.com/Giveway for a special marketing tool giveaway! Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu   Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In episode #764, Eric and Neil Discuss whose advice you should follow. Tune in to hear how you know who to trust. TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: Which Marketers Should You Listen To [00:45] Take what most people say with a grain of salt, until you've tested out the tactics. [01:05] Until you run tests, you don’t know if a tactic will drive results. [01:40] Podcasts and books are great for ideas. [02:25] If someone gives you a tactic and it works, you can begin to trust his or her advice. [03:03] It’s not about the person, it is about the strategy. [03:24] A Canadian SEO gave Neil a 40% increase in search traffic. However, the other advice wasn’t helpful and didn’t work. [03:55] Neil knew there was a risk in working with this company, because only one piece of advice worked. [04:35] You have to be open-minded when listening to advice. [05:29] That’s it for today!! [05:33] Go to Singlegrain.com/Giveway for a special marketing tool giveaway! Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu   Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.