How to Launch Like Apple

[00:27] Today’s Topic: How to Launch Like Apple

[00:44] Apple has a PLF: Product Launch Formula.

[01:03] Jumpcut likes to take you through three or four videos over a few days.

[01:20] The final one pumps you up to buy.

[01:42] Apple creates early buzz.

[01:50] There are leaks and rumors.

[02:00] They always announce at conferences.

[02:40] People always know that if they don't’ act fast, the product will sell out and it will take longer to get the product.

[03:10] Apple creates scarcity.

[03:50] They know how to manufacture a feeding frenzy

[04:17] Even though there is no reason to camp out for products anymore, people still do it, because Apple knows how to create hype and manufacture urgency/scarcity.

[05:00] Influencers will help you create buzz.

[05:13] That's it for today!

[05:16] Go to Singlegrain.com/Giveway for a special marketing tool giveaway!

How to Launch Like Apple | Ep. #768