What You Should do About Pages That Rank But Don't Meet User Intent

[00:27] Today’s Topic: What You Should do About Pages That Rank But Don't Meet User Intent

[00:55] People will bounce really quickly if your page doesn’t meet their needs.

[01:26] Go to GSC and look at all the key phrases for which you are getting impressions (not just clicks!).

[01:40] These key phrases aren’t keywords, they are problems; people are searching because they are trying to solve a problem.

[02:14] If you find that your page is ranking for something it doesn’t entirely cover, you can make content that centers on those search terms.

[02:30] Otherwise, you can take a risk and alter the content on the page. You may lose rankings, even though you are changing it to suit the key phrases for which you are ranking.

[03:30] Search engines don’t put websites that meet their algorithm requirements at the top of the page, they put whatever site helps the user the most.

[03:39] Even if the changes you are making aren’t the best for Google, but are good for the user, Google will catch up and increase your ranking.

[04:00] Survey your users and tailor posts to their problems.

[04:13] That’s it for today!

[04:17] Go to Singlegrain.com/Giveaway for a special marketing tool giveaway!

What You Should do About Pages That Rank But Don't Meet User Intent | Ep. #773