How to Reduce Your Marketing Spend Without Hurting Your Traffic

[00:27] Today’s Topic: How to Reduce Your Marketing Spend Without Hurting Your Traffic

[00:40] It’s the most expensive at the very beginning.

[00:53] You’ll find that over time, the methods you use to get traffic will go into automatic maintenance mode.

[01:00] If something is in maintenance mode, you shouldn’t be spending as much money.

[01:18] Why spend the same amount of money when it takes a third of the effort to get results?

[01:30] If you take your eye off the campaign, numbers get worse.

[01:45] Make sure you are always looking at the basics, optimizing, and cutting what doesn’t work.

[02:02] You will struggle to find where you can cut.

[02:12] Neil recommends looking at credit card statements to understand your expenses and where to cut.

[02:30] Cutting small things will have an impact and you will save money.

[02:45] Singlegrain was using over 30 tools in the beginning.

[02:54] Now, they are down to 15 tools.

[03:10] You will waste money on marketing when you are not looking at your bills every month.

[03:20] That’s it for today!

[03:28] If you could take two minutes out of your day, we are trying to improve the listening experience for you, so go to Singlegrain.com/survey and help us gain some insight into what matters to our listeners.

How to Reduce Your Marketing Spend Without Hurting Your Traffic | Ep. #754