Best Way to Write a Cold Email

[00:27] Today’s Topic: Best Way to Write a Cold Email

[00:35] When Eric started emailing people, he would write epic novels.

[00:53] It’s important that your emails are concise. No one wants to read a novel!

[01:03] Make sure you personalize it in some way.

[01:15] For instance, Neil like bottled water, so you could find a way to incorporate that into your pitch.

[01:40] Don’t make a sales pitch, pitch a call or a smaller ask.

[02:00] Neil has found that when you pitch in your very first email, it is so much harder to close or convert that customer.

[02:07] Build a conversation.

[02:22] Ask people for their feedback, then maybe get on the phone with them.

[02:28] Ask if certain changes would sweeten the pot for the customer.

[03:26] Build a relationship before you pitch your customer.

[03:52] Most people fail at emailing because they pitch in the very first email.

[04:07] Take the Neil Patel template and customize it.

[04:20] Taking the extra step to personalize your emails will up your conversions.

[04:33] That’s all for today!

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Best Way to Write a Cold Email | Ep. #753