Marketing School - Digital Marketing and Online Marketing Tips

In episode #733, Eric and Neil discuss the one thing that can screw up your company. Tune in to hear what you absolutely should not do. TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: This One Little Thing Can Screw Up Your Company (So Don't Do It) [00:35] Don’t rebrand! [00:44] Companies who are successful and make money still feel the need to rebrand. [01:12] ConvertKit is changing their name to Siva, even though they are doing well. [01:34] They wanted to rebrand, because no one knows what “convert kit” means, anyway. [01:57] It makes sense to rebrand if you are changing your product, but otherwise, it doesn’t make sense. [02:35] The Growth Everywhere podcast is rebranding. [03:00] If you don’t have a ton of traction, feel free to rebrand. Don’t consider it if you’re making millions. [03:57] That’s it for today! [04:01] If you could take two minutes out of your day, we are trying to improve the listening experience for you, so go to Singlegrain.com/survey and help us gain some insight into what matters to our listeners. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In episode #732, Eric and Neil explain how to educate leads. Tune in to hear how you can grow your customer base through education. TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: How to Educate Leads That Aren't Ready to Become Customers [00:45] There is a time to be aggressive and a time to go easy. [01:20] In everything they do, Eric and Neil try to educate people who aren’t ready to buy. [01:46] You put in all this work during year one, by year three you start to see results. [02:08] It takes time to manifest results. [02:20] Neil looks for what makes his ideal customer. [02:40] He will create content that helps companies grow, because they can become customers once they have achieved greater success. [03:40] The rule of seven is key. Make sure your name keeps getting out there. [04:13] Make sure you are surveying customers to make sure you know what they are looking for. [04:40] Always drop the name of your company and contact info in everything you do. [05:05] TOFU, MOFU, and BOFU are important concepts. [05:30] Use lead scoring, as it will tell you whether someone is top of funnel. [05:43] That’s it for today! [05:47] If you could take two minutes out of your day, we are trying to improve the listening experience for you, so go to Singlegrain.com/survey and help us gain some insight into what matters to our listeners. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In episode #731, Eric and Neil discuss how you can generate traffic on a budget. Tune in to hear what makes traffic “high quality” and how you can generate it. TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: How to Generate High Quality Traffic on a Budget [00:50] How do you define high quality traffic when starting off? [01:10] Look at how well the traffic converts in terms of collecting email sign-ups. [01:31] When you have traffic that converts, you know it’s the right traffic. [02:45] Outreach through guest posting is a great budget-friendly way to grow. [03:14] ConvertKit is an email marketing solution. [04:05] Use this tool to reach out to potential partners. [04:22] Go to people who have your ideal traffic and partner up, cross-promote, bundle. [05:30] Do tons of business development and partnerships. [05:47] When you’re starting out, say yes to most deals. [06:05] That’s all for today! [06:08]  If you could take two minutes out of your day, we are trying to improve the listening experience for you, so go to Singlegrain.com/survey and help us gain some insight into what matters to our listeners. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In episode #730, Eric and Neil discuss why Google Analytics is useless without this one thing. Tune in to hear what you might be missing. TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: Why Google Analytics is Useless Without This... [00:42] Eric doesn’t always buy a product or service when he visits websites. [01:05] Google Analytics will never tell you why someone left your site without buying. [01:15] GA provides quantitative data. [01:20] Qualitative data is more elusive. [02:07] Go to your lowest hanging fruit first. [02:50] Affiliate marketers struggle because they operate in a vacuum. [03:08] Qualaroo, SurveyMonkey, Google Surveys are great ways to get qualitative data. [03:38] 30 or more responses will serve as enough data to be actionable. [04:15] User Testing and Usability Hub are great tools. [04:37] Make sure the person testing is your ideal customer, otherwise, the data won’t matter. [05:16] That’s it for today! [05:22] If you could take two minutes out of your day, we are trying to improve the listening experience for you, so go to Singlegrain.com/survey and help us gain some insight into what matters to our listeners. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In episode #729, Eric and Neil discuss 7 questions you ought to ask your audience. Tune in to hear what types of questions you should be asking. TIME-STAMPED SHOW NOTES [00:27] Today’s Topic: 7 Questions You Ought to Ask Your Audience [00:50] #1: Tell us all of the topics you are interested in regarding Marketing. [01:30] If you are covering food topics, ask your audience what their diet is based on. [01:45] You want to see who your audience is and how they skew (vegan, meat eaters, etc.). [02:07] #2: What else would you like to see on this page? [02:20] This will help you to understand what your page is lacking from the customer’s POV. [02:36] Under 30 responses is not enough data to make an effective change. [03:10] #3: What are you goals in the next year? [03:18] Use Surveymonkey for long form answers of this nature. Make a word cloud out of your responses. [03:58] #4: What did you think about X? (The product or service they purchased). [04:20] This will help you determine if things are working or if you need to improve. [04:51] #5: Why didn’t you buy? [05:00] There will be a huge contingent of people who didn’t purchase your product or service. This is an opportunity to find out why. [05:47] #6: Ask a question that determines the “pay point” of your audience. [07:14] By asking questions related to a problem, it will help you collect more leads and actionable information. [07:45] #7: Use a tool like TypeForm and send them down a question funnel. [08:07] That’s all for today! [08:10] If you could take two minutes out of your day, we are trying to improve the listening experience for you, so go to Singlegrain.com/survey and help us gain some insight into what matters to our listeners. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In episode #728, Eric and Neil discuss the pros and cons of taking online marketing courses. Tune in to hear both sides of this argument. TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: Why You Should and Shouldn't Spend Money on Marketing Courses [00:45] If you end up paying for something, you’re more likely to take action. [00:52] People can find what a course is selling for free elsewhere. [01:20] If you pay for it, there is still a chance you won’t take action. [02:00] It depends on your personality type when it comes to taking action. [02:20] Eric sees people offering online courses as taking advantage of others. [02:33] They may not actually be experts and credibility isn’t required to teach online courses. [02:51] Eric feels it is preying on people’s insecurities. [03:26] Look into the person selling the course; check credentials. [04:15] Some courses are being taught by people who just teach courses and don’t have actionable information. [05:12] That’s all for today! [05:15] If you could take two minutes out of your day, we are trying to improve the listening experience for you, so go to Singlegrain.com/survey and help us gain some insight into what matters to our listeners. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu   Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In episode #727, Eric and Neil discuss how you can rank for thousands of keywords. Tune in to learn how you can earn a high ranking overnight. TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: How to Rank For Thousands of Keywords Fast [00:44] Neil’s strategy to ranking for thousands of keywords, is to write a blog post that is only a few thousand words. [00:52] A shorter blog posts allows you to test the waters and see if it is ranking and getting social shares. [01:10] See what search queries are leading people to your article. [01:23] Tailor your articles to those search queries; when people have a problem, offer a solution. [02:05] Look for relevant keywords that aren’t on your page and add them in. [02:36] Adjust your content to benefit the user. [02:40] If the user doesn’t like your article, because you are just stuffing in keywords, your user metrics scores will tank. [02:50] Backlinko is good at doing all of this. [03:08] There is on epic post about this on Backlinko. [03:25] If the majority of your traffic is from mobile devices, having one long page is difficult. [03:54] Make sure to know your audience and how they access content before creating anything. [04:09] Whatever content you have that is ranking, look at your competition and see how they are ranking for similar articles and keywords. [04:30] Use AHREFS to check all this information. [04:50] Using the AHREFS Content Gap Tool will help you compare yourself to competitors. [05:21] That’s it for today! [05:25] If you could take two minutes out of your day, we are trying to improve the listening experience for you, so go to Singlegrain.com/survey and help us gain some insight into what matters to our listeners. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu     Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In episode #726, Eric and Neill discuss ways to grow your marketing through partnerships. Tune in to hear what makes a great partnership. TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: How to Grow Your Marketing Through Partnerships [00:40] Partnerships can be collaborating with SEO software and doing joint webinars or doing an affiliate partnership. [01:06] Neil thinks a partnership means a win-win, where everyone benefits from the collaboration. [01:33] When doing collabs, if what you are promoting for the partner doesn’t meet your audience’s needs or interests, nothing will come of this joint venture. [02:01] Neil has over 100,000 YouTube subscribers. If someone who wanted to partner with him only had 2000, he would decline. [02:22] If you have a small amount of followers, you need to up the ante to make it worth your partner’s while (payment, etc.). [03:00] However, most partnerships will not be equal. [03:15] Figure out what you can leverage and how the partnership would be beneficial. [03:40] Joint webinars are a great way to partner up with other companies and people. [04:15] Virtual conferences have hit Neil up for email blasts, but he didn’t do it, because the numbers didn’t move him. [05:00] Neil and Eric both do partnerships. [05:34] When Eric was at Treehouse, to get started, they made a partnerships page. [05:50] Neil thinks when you’re starting out, bundling is a great way to create a mutually beneficial partnership. [06:18] Use AppSumo, which is a place that runs promotions or offers. [06:38] Be careful with AppSumo, though: they take a percentage from what you make. [07:06] That’s all for today! [07:08]  If you could take two minutes out of your day, we are trying to improve the listening experience for you, so go to Singlegrain.com/survey and help us gain some insight into what matters to our listeners. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu     Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In episode #725, Eric and Neil discuss how you can generate more upsells. Tune in to hear 7 great hacks! TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: 7 Simple Hacks to Generate More Upsells [00:33] #1: If someone is buying from you, add an upsell immediately after their purchase (on a thank you page). [00:52] #2: Upsells won’t work unless you’re offering speed and automation. [01:27] #3: Make sure you have urgency built into your upsell. [01:44] #4: Check out bumps. [01:54] When checking out on ClickFunnels, they always have an offer on the check-out page, where you can tick a box and buy something cool for a good rate. [02:22] #5: Downsell. [02:34] #6: Use Google Correlate. [02:45] This will help you to see what people are buying/searching for right after they buy your product. [03:20] #7: Make sure your upsell is relevant. [03:35] If you sell an SEO course, then a design course, it might not make sense. [03:50] That’s it for today! [03:55] If you could take two minutes out of your day, we are trying to improve the listening experience for you, so go to Singlegrain.com/survey and help us gain some insight into what matters to our listeners. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu     Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In episode #724, Eric and Neil discuss the channel you aren’t leveraging. Tune in to hear what new channel you need to try. TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: The 11 Billion Dollar Marketing Channel You Aren't Leveraging (But Should) [00:35] You aren’t leveraging the App Store! [00:38] Apple reported they have generated over $11 Billion in revenue from the App Store. [00:46] The Google App Store adds in even more revenue. [01:00] However, so few people are creating apps for their sites or products. [01:18] If you’re not on there, you are losing out! [01:35] It’s not a competitive space. [01:50] If you want more traffic, look for channels that are still growing. [02:10] A mutual friend of Eric and Neil’s used WP to build an app. [02:21] WP is how Marketing School and Growth Everywhere have apps. [02:40] Google Momentum is a great productivity add-on. [02:55] They just figured out how to start monetizing it. [03:30] Eric and Neil will try to leverage new channels all the time. If they don’t work, it’s not a big loss. [03:58] Look for tools like Buildfire, which will help you easily create and leverage an app in about an hour. [04:13] That’s it for today! [04:17] If you could take two minutes out of your day, we are trying to improve the listening experience for you, so go to Singlegrain.com/survey and help us gain some insight into what matters to our listeners. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu     Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.