This One Little Thing Can Screw Up Your Company (So Don't Do It)

[00:27] Today’s Topic: This One Little Thing Can Screw Up Your Company (So Don't Do It)

[00:35] Don’t rebrand!

[00:44] Companies who are successful and make money still feel the need to rebrand.

[01:12] ConvertKit is changing their name to Siva, even though they are doing well.

[01:34] They wanted to rebrand, because no one knows what “convert kit” means, anyway.

[01:57] It makes sense to rebrand if you are changing your product, but otherwise, it doesn’t make sense.

[02:35] The Growth Everywhere podcast is rebranding.

[03:00] If you don’t have a ton of traction, feel free to rebrand. Don’t consider it if you’re making millions.

[03:57] That’s it for today!

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This One Little Thing Can Screw Up Your Company (So Don't Do It) | Ep. #733