How to Educate Leads That Aren't Ready to Become Customers

[00:27] Today’s Topic: How to Educate Leads That Aren't Ready to Become Customers

[00:45] There is a time to be aggressive and a time to go easy.

[01:20] In everything they do, Eric and Neil try to educate people who aren’t ready to buy.

[01:46] You put in all this work during year one, by year three you start to see results.

[02:08] It takes time to manifest results.

[02:20] Neil looks for what makes his ideal customer.

[02:40] He will create content that helps companies grow, because they can become customers once they have achieved greater success.

[03:40] The rule of seven is key. Make sure your name keeps getting out there.

[04:13] Make sure you are surveying customers to make sure you know what they are looking for.

[04:40] Always drop the name of your company and contact info in everything you do.

[05:05] TOFU, MOFU, and BOFU are important concepts.

[05:30] Use lead scoring, as it will tell you whether someone is top of funnel.

[05:43] That’s it for today!

[05:47] If you could take two minutes out of your day, we are trying to improve the listening experience for you, so go to Singlegrain.com/survey and help us gain some insight into what matters to our listeners.

How to Educate Leads That Aren't Ready to Become Customers | Ep. #732