Why Google Analytics is Useless Without This...

[00:27] Today’s Topic: Why Google Analytics is Useless Without This...

[00:42] Eric doesn’t always buy a product or service when he visits websites.

[01:05] Google Analytics will never tell you why someone left your site without buying.

[01:15] GA provides quantitative data.

[01:20] Qualitative data is more elusive.

[02:07] Go to your lowest hanging fruit first.

[02:50] Affiliate marketers struggle because they operate in a vacuum.

[03:08] Qualaroo, SurveyMonkey, Google Surveys are great ways to get qualitative data.

[03:38] 30 or more responses will serve as enough data to be actionable.

[04:15] User Testing and Usability Hub are great tools.

[04:37] Make sure the person testing is your ideal customer, otherwise, the data won’t matter.

[05:16] That’s it for today!

[05:22] If you could take two minutes out of your day, we are trying to improve the listening experience for you, so go to Singlegrain.com/survey and help us gain some insight into what matters to our listeners.

Why Google Analytics is Useless Without This... | Ep. #730