The Unorthodox Strategy We Use to Come Up WIth Topics For Our Blog

[00:27] Today’s Topic: The Unorthodox Strategy We Use to Come Up WIth Topics For Our Blog

[00:45] They don’t have many strategies at Neil’s org, but rather one simple method.

[01:10] Neil writes about personal experiences.

[01:25] Neil wants people to know they can’t get his content anywhere else.

[01:52] When he shares personal stories, he gets 12x more comments.

[02:25] Growth Everywhere doesn’t have a headline or title until after the interview.

[03:15] At Single Grain, employees are required to come to a meeting with multiple blog ideas.

[03:45] A blog should be about what you want to share, but also what people would want to read.

[04:10] As a blogger, you can come up with unique stories for any industry. You just have to put your personal spin on things.

[04:45] Ben Settle came up with the concept for “Seinfeld Emails”.

[05:25] Emails that are about nothing, but somehow tie back into what you’re selling.

[05:30] That’s all for today!

[05:36] If you could take two minutes out of your day, we are trying to improve the listening experience for you, so go to Singlegrain.com/survey and help us gain some insight into what matters to our listeners.

The Unorthodox Strategy We Use to Come Up WIth Topics For Our Blog | Ep. #738